How to start a sports blog

How to start a sports blog

Pro football is America’s favorite sport. From baby boomers to Gen Xers, every American demographic is obsessed with the gridiron. Why not turn that obsession into a profit by starting a football betting blog?

Everybody is blogging these days. In fact, there are more than 173 million active bloggers. With personal stories and storytelling on the rise, blogs will continue to be a major force in the New Media.

WordPress is a popular blogging platform, perfect for bloggers just starting out. Currently, WordPress is powering 28% of the Internet, making it a great place for those choosing a blog platform for the first time.

Continue reading, to find out how to start a football betting blog on WordPress.

How to Start a Football Betting Blog on WordPress

Before we get started, let’s talk a bit about what WordPress is and does.

WordPress is the most popular Content Management Software (CMS) on the Internet. CMS solutions allow a user to update a website without knowing how to program or code.

With WordPress, users can:

  • Publish and edit posts
  • Categorize articles
  • Search content
  • Manage users’ access
  • Customize themes and layouts

Step 1: Download and Install WordPress

Start by downloading the newest version of WordPress. Unzip the compressed file.

Step 2: Decide on a Hosting Solution

With WordPress, it’s possible to publish on the native WordPress.com site. You won’t be able to customize your domain name, however.

How to start a sports blog

WordPress.com users are stuck with the “yourdomainname.wordpress.com” web address. This may make it more difficult for search engines to find you.

Step 3: Upload WordPress Files to Your Server

For those hosting WordPress on their own site, you’ll need to settle on a server. Bluehost.com and GoDaddy.com are popular choices. When your domain name is registered, upload the WordPress files to the server using an FTP client.

Step 4: Create a MySQL Database

Sign up with MySQL.com. Create a MySQL database and assign a user to it, with full access. Write down the database name, username, and password.

Step 5: Install WordPress

Navigate to “http://yourdomain.com” and follow the installation instructions. Or do the same for “http://yourdomainname.wordpress.com.”

Step 6: Decide on a Niche

Decide what angle will be used to hook readers. Sites that feature personal stories make for a very different football betting blogs than one like UltimateCapper, which posts free NFL picks weekly.

Step 7: Start Writing

Now that a niche has been decided on, it’s time to start creating content.

Remember, blogging is hard work but it pays off in dividends. Don’t worry about it being perfect, either. One of the great things about blogging is it’s possible to learn along the way.

Step 8: Post Consistently

Create interesting, unique content regularly. Decide on a schedule and stick to it. Readers will begin to look forward to the blog posts. They’ll even spread the word, so the marketing takes care of itself.

Step 9: Have Fun and Make Money

Whether making money from betting, or getting paid to promote products, blogging can be a fun, inspiring way to make money from home.

A football betting blog can be a lot of work, but writing it is also super fun and rewarding. It’s great to see personal thoughts, perspectives, and opinions go out into the world. It’s also great to help others make a buck doing what they love, while you do the same.

Ready to Take the Plunge and Start Your Blog?

Ready to start making money doing what you love? Read our overview of the best blogging platforms or how to make a website. Happy betting!

I am frequently asked about this blogging thing that I’ve managed to turn into a full-time job. How did you do it? What do you focus on? How much time does it take?

Because of the necessarily wide range of incarnations a blog can take – not only in what you cover, but how frequently, in what style, with what focus, etc. – there isn’t a whole lot I can offer in a page like this to tell you how to run a successful blog. Given the amount of good luck that went into me turning BN into a full-time job, I’m also not sure I’m the right guy to offer that kind of advice. The short version of what I’d tell you on that end is simply: do what works for you, based on your definition of “success.” Maybe someday I’ll tackle that side of the equation – probably with an entirely separate blog, since it is such a voluminous subject – but, for now, my focus is something much more foundational.

Namely: getting started.

For many folks who have blogging aspirations, the functional side of getting started with a blog – actually setting up a site and creating content for it – can be a daunting challenge. Maybe so much so that you never even try. Although I can’t guarantee my suggestions will be the perfect fit for you, I can at least tell you how I did it. And it worked for me.

So, here go: the basics on starting a blog. How to do it, functionally.

The good news is, setting up your own site like Bleacher Nation is not as difficult as you might think. To get started, you really only need three things: (1) A Host, (2) a domain name, and (3) WordPress.

1.) A web host is essentially a company that owns a whole bunch of huge computers that specializes in creating the home where your website lives. For example, Bleacher Nation lives on a server out in California. There are a bunch of hosts out there, but Bleacher Nation uses DreamHost. I’ve been using it since day one of the site (and before on some other sites), and outside of the occasional blip you’re going to have with any computer enterprise, I’ve been very happy. Reliable, good customer service, good speed, and really inexpensive plans for folks just starting out. Mostly I’ve appreciated that when I have had issues – including stuff that wasn’t actually their responsibility – they help me promptly. Just responding quickly goes a long way to keep folks happy, I’ve found.

The truth is, there isn’t a huge difference between hosts, because it’s such a saturated market (meaning, they all pretty much have to keep up with each other). Search around, see what you like, but my recommendation is DreamHost. And, bonus for me: if you sign up with DreamHost, I get some credit back toward my own hosting costs. Schwing. And if you sign up via this link, they’ll even knock $25 off of the price.

2.) The domain name is essentially the name in the address where you want your blog to live (i.e., bleachernation.com is the domain name for Bleacher Nation). Getting one is really easy, as any host you sign up with can get you your domain name at the same time you sign up (I did all of this through DreamHost). Think long and hard before you choose your site name, because if your site is successful, you’ll be stuck with it for a long time. Be creative, because obviously a lot of the simplest names have long been taken. Generally speaking, shorter is better. More memorable is better. If you have to spell the name when telling a friend about it, that could be an issue.

3.) WordPress is basically blogging software, which is available from WordPress.org (not to be confused with WordPress.com, which is slightly different, and discussed below). It’s the program that use to create your web page and your posts. It’s free, open source, reliable, used by everyone everywhere, and it’s easy for beginners. If you can create an email, you can create a blog post using WordPress. To get it working, you install it on your host server, get a database set up, flip a couple switches, and you’re good to go.

And if even that sounds a touch complicated, good news: DreamHost (other hosts may do it, too, but I’ve only ever used DreamHost) will set it all up for you. In my early days of webbing around, I had no idea how to do any of this stuff, so it was pretty convenient to be able to sign up for hosting, literally click a button, and boom, I had WordPress completely set up on my site.

From there, you select a “theme” for the site (the basic way it looks), and you’re on your way. If you’re into learning a little HTML, you can tweak the site (Google is your friend), but it isn’t strictly necessary.

If that all sounds like too much, there are free options for blogging – WordPress.com and Blogspot.com are the big ones – which will handle everything above for you, and will do it for free. For a beginner, the free route might be a good option, as long as you understand that they limit your creative options slightly. Further, if you aspire for your site to be something more serious, having your own domain (i.e., YourSite.com as opposed to YourSite.blogspot.com) has become increasingly important.

That’s it. Follow those three easy steps, and you can have your site up and running. From there, it’s eminently customizable in both look and content, and I can’t tell you want to do in that regard. Just write what you know, and what you’re passionate about.

Want to write for SB Nation? Here are the places where we’re looking for extra help.

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Do you want to write for SB Nation? Excellent. We want to hear from you! Here’s how you can find our list of opportunities at team blogs, along with answers to some questions you might have.

Except where otherwise noted, all of our positions are part-time, contract roles compensated with a monthly stipend. All of the current openings at SB Nation’s team blogs can be found under the SB Nation Freelance header on Vox Media’s careers page.

What do contributors do?

Typically, site contributors write at least twice a week on topics of their choosing, although alternative arrangements can be worked out with their site manager. Contributors may also potentially help with social media promotion, copy editing, or other site duties.

What do managers do?

In addition to writing regularly, site managers also recruit other writers, edit and schedule other pieces, and manage social media for the sites. Site managers decide what gets published on the team sites, and will work with SB Nation management for training. More specific detailed duties can be found in their specific job description. This is a larger time commitment than site contributors.

Why should I write for SB Nation?

There are lots of reasons! If you love sports and love writing, SB Nation provides the best platform to engage with other fans and promote your work. It has the best publishing platform, a strong brand, excellent training, and an amazing team.

SB Nation alumni have gone on to work for SBNation.com, Rivals, Scout, 247Sports, SI.com, Grantland, and numerous other outlets. Others have used their experience with SB Nation to give themselves additional professional opportunities in marketing, social media, advertising, and more. If you’re looking to start a media-focused career, or are just a passionate sports fan looking to advance the conversation, there isn’t a better place to start than with SB Nation.

But don’t just take our word for it!

Derek Smith, Bring On The Cats:

“It didn’t take long after I joined the staff at Bring On The Cats for me to see the opportunity that writing for SB Nation provides. A year after joining the staff, I had the idea to write a longform piece on K-State’s 2003 Big 12 Championship. Through my affiliation with SB Nation, I was able to secure interviews with a number of former players as well as fulfilling a lifelong dream of interviewing legendary head coach Bill Snyder. The three month process of researching and writing the piece was one of the greatest experiences of my life so far. For anyone who dreams of being a serious writer but never had the chance, SB Nation is a great place to start.”

Stephanie Haynes, Bloodyelbow.com:

I’ve been a member of combat sports media for more than a decade, but it wasn’t until I started writing for SB Nation that I was recognized as a “respected contributor” to the sports community. Now, four- plus-years into my tenure with them, I’ve interviewed and written long form features on the likes of such heavy hitters as celebrity chef, Anthony Bourdain, UFC lead commentator/stand-up comedian, Joe Rogan and wingsuit flyer/adventurer, Jeb Corliss. I don’t believe that would’ve happened without the help of the team I work with at SBN.

In addition to the experience and wealth of journalistic tips and guidance I’ve received, working alongside a group of people with a similar passion for sports fostered the sense of having a second family, and I’ve developed some wonderful friendships with my SBN team. If you have a passion to be involved with the sports community, but are unable to compete professionally, this could be a golden opportunity for you contribute in another way that is just as fulfilling and with lasting impact.

Martin Rickman, Uproxx:

“I can safely say without hyperbole that I wouldn’t be where I am if it wasn’t for SB Nation. No, really. And it’s almost not a stretch to say I wouldn’t be who I am without the network either. The contacts I’ve made, the skills I’ve gained, the endless repetition and practice, the freestyling, the endless amount of people I can turn to if I have a question about anything, they’ve all shaped me and molded me and helped guide me on this crazy winding path I’m on.

Being comfortable with myself and my abilities must have been good for me as SI approached me in 2013 to possibly replace Holly Anderson (a fellow SBN alum) at Campus Union. There isn’t a day that goes by now where I’m not talking with at least one, if not half a dozen people from SBN. They’re my contemporaries, my colleagues, but most importantly, my friends. It’s a special place because it’s filled with special people.”

Are these positions paid?

Yes. Neither are full time, but both site manager and contributor positions are paid a monthly stipend.

I want to write somewhere that doesn’t have any openings posted. What should I do?

Your best bet is to contact the site manager of that particular blog (you can find their contact info under the masthead), or start writing FanPosts/being a participating member of that community.

This article is a guest submission from writer Zoe Anderson.

How to start a sports blog

Developing the right network can help you find the right sports opportunities

Competition is especially high for jobs in the sports industry. Whether you want to market, promote, coach, commentate, or become an athlete yourself, you’re going to have to fly past a long line of people to make your way to the top.

Networking can increase your chances of success. Sometimes, it’s not what you know – it’s who you know.

Building a reliable, strong network in the industry can open the door to the career of your dreams; and in order to make this happen you need to approach the matter in the correct way!

Here are five tips to help you build your professional network.

[bctt tweet=”How to Build Your Professional Network in the Sports Industry #sportsbiz” username=”workinsports”]

Take College Courses

Taking college courses related to athletics, such as sports management, can help you find other individuals with goals that are similar to yours. You aren’t the only one who needs to network, and you’d be surprised to find how often college ties will become meaningful opportunities.

As classmates eventually graduate and enter the workforce in various parts of the country and industry, you now have a built-in network of friends and peers.How to start a sports blog

Attend Industry Events and Expos

You’ll probably enjoy yourself at industry events and expos, so nobody will need to pull your leg to get you to come out and socialize.

While you’re having fun, you’ll be able to meet a decent number of professionals who have already established themselves in the industry. You never know who is hiring, and it doesn’t hurt to ask. Just don’t push yourself onto people – take a casual approach to these social interactions, allowing your knowledge and expertise to shine.

Many sports specific career conferences will allow you to rub elbows with important people in the industry, while also being surrounded by like-minded individuals who you can learn from and share information with.

Start a Sports Blog

There’s a blog for everything. Starting one is easy, and maintaining one only takes a small amount of time out of your day.

It’s especially easy to write on subjects you’re passionate about, and you might find that you enjoy being a sports writer.

Regularly updating a useful sports blog can create a multitude of opportunities for you. You may find yourself in a position to meet and interview individuals who are more successful than you are. You can also exchange guest posts with other sports bloggers to grow your audience and provide you with the opportunity to make more connections.

Become a Guest Author For Sports Sites

With this article, I’m officially a guest author for WorkinSports.com now, and from doing this I’ll expand my network to include all the people that read this article. If you have a sports blog, as we suggest above, guest writing is a great way to reach a bigger audience than you currently have.

Most sites love to get guest authors because new material provides a different point of view. Plus, you’ll often get a link back to your twitter profile and/or sports blog which helps build your brand in the industry you choose.

Complete an Internship

Internships and volunteering won’t pay the bills, but they will give you meaningful experience that looks good on a resume.

Being able to work for a company you admire can help you perfect your skills. You may even find that there are certain aspects of the industry that speak better to your personal talents, causing you to deviate from your original goal. Use these opportunities to explore your strengths. If you do a good enough job, the people who matter will notice.

You never know when a paying job is going to pop up, so it helps to be in the right place at the right time.

Good things come to those who wait, and in order to secure a thriving career in the sports industry, you’re going to have to exercise a great deal of patience. If you’re dedicated enough and consistent in your approach, you’ll see that your hard work pays off in the end.

It may feel discouraging at times, but don’t give up. After all, quitters never win!

Guest author Zoe Anderson is an employee at StudySelect. She’s keen on learning about new branding strategies and digital marketing tools. She’s also interested in the eLearning trends.

News writing style is just as important for sports reporting as it is for general news, business stories or any other journalistic work.

The advantage of sports writing is that you are allowed a little it more leeway in your choice of words. In crime or business writing, you are restricted in your use of adjectives and adverbs and are encouraged to focus more on nouns and verbs. Sports writing, however, allows you to go to town in describing plays, the atmosphere, fans and other colorful aspects of a sporting event.

Using quotes in Sports Reports

Ideally, any sports story would have quotes from the winners and losers. Indeed, many sports articles are written around what athletes say rather than what they have achieved on the field of play.

However, you also have sports articles written without quotes. When rookies learn how to write like a journalist, especially in sport, they are likely to come across the structure that we will show you here.

We will adapt the NBA game between Boston Celtics and Cleveland Cavaliers on April 1 as our example article.

1. Intro

The most important news aspect of a sports game is the score. Who won? How did they win and what effect did the victory have? Also important is whether we are writing from a Boston perspective or Cleveland. In this case, we will go with Cleveland.

“Cleveland Cavaliers lost 98-96 to the Boston Celtics after Delonte West’s sank two free throws in the final seconds, dropping three and a half games behind the Pistons for the best record in the Eastern Conference.”

2. More info

The above is enough for those who have a passing interest in the sport. However, NBA fans would want more information and you could give it to them in one or two paragraphs.

“The Cavaliers were without star player LeBron James, suffering from a knee injury, while the Celtics were minus Paul Pierce. Gerald Green led the way for Celtics with 25 points while Kendrick Perkins had 12 points and nine rebounds.

The Cavaliers, for whom Larry Hughes scored 24 with Sasha Pavlovic scoring 17, have already qualified for the play-offs while Boston are out of the running.”

3. Quote

This is where you can provide a quote from the coach or a key player from both teams. You can precede each saying with a lead-in paragraph or go straight into the quote.

“Celtic forward Al Jefferson, said: ‘They were missing their best player and we were missing our best play. We just stuck in there.’

Cavs coach Mike Brown said James’ absence was a key factor in their loss.

‘We miss LeBron. We miss LeBron every time he doesn’t play. He’s our guy,’ said Brown.”

4. The rest

Once you got the main information and key quotes out of the way, you can go on to describe the game. Even better would be to describe just one or two plays and include more quotes.

The thinking behind sports articles is that people would have watched the game on TV anyway and would not want boring game description. Therefore, quotes from the people who matter, such as athletes and coaches, would offer better reading value.

There are many types of sports news writing that is offered around the world everyday. We have merely showed you its simplest form. Certainly, it is a rewarding form of news writing for journalists who love their sport. And the structure they use allow them to adapt their skills to any type of journalism writing.

This article is a guest submission from writer Zoe Anderson.

How to start a sports blog

Developing the right network can help you find the right sports opportunities

Competition is especially high for jobs in the sports industry. Whether you want to market, promote, coach, commentate, or become an athlete yourself, you’re going to have to fly past a long line of people to make your way to the top.

Networking can increase your chances of success. Sometimes, it’s not what you know – it’s who you know.

Building a reliable, strong network in the industry can open the door to the career of your dreams; and in order to make this happen you need to approach the matter in the correct way!

Here are five tips to help you build your professional network.

[bctt tweet=”How to Build Your Professional Network in the Sports Industry #sportsbiz” username=”workinsports”]

Take College Courses

Taking college courses related to athletics, such as sports management, can help you find other individuals with goals that are similar to yours. You aren’t the only one who needs to network, and you’d be surprised to find how often college ties will become meaningful opportunities.

As classmates eventually graduate and enter the workforce in various parts of the country and industry, you now have a built-in network of friends and peers.How to start a sports blog

Attend Industry Events and Expos

You’ll probably enjoy yourself at industry events and expos, so nobody will need to pull your leg to get you to come out and socialize.

While you’re having fun, you’ll be able to meet a decent number of professionals who have already established themselves in the industry. You never know who is hiring, and it doesn’t hurt to ask. Just don’t push yourself onto people – take a casual approach to these social interactions, allowing your knowledge and expertise to shine.

Many sports specific career conferences will allow you to rub elbows with important people in the industry, while also being surrounded by like-minded individuals who you can learn from and share information with.

Start a Sports Blog

There’s a blog for everything. Starting one is easy, and maintaining one only takes a small amount of time out of your day.

It’s especially easy to write on subjects you’re passionate about, and you might find that you enjoy being a sports writer.

Regularly updating a useful sports blog can create a multitude of opportunities for you. You may find yourself in a position to meet and interview individuals who are more successful than you are. You can also exchange guest posts with other sports bloggers to grow your audience and provide you with the opportunity to make more connections.

Become a Guest Author For Sports Sites

With this article, I’m officially a guest author for WorkinSports.com now, and from doing this I’ll expand my network to include all the people that read this article. If you have a sports blog, as we suggest above, guest writing is a great way to reach a bigger audience than you currently have.

Most sites love to get guest authors because new material provides a different point of view. Plus, you’ll often get a link back to your twitter profile and/or sports blog which helps build your brand in the industry you choose.

Complete an Internship

Internships and volunteering won’t pay the bills, but they will give you meaningful experience that looks good on a resume.

Being able to work for a company you admire can help you perfect your skills. You may even find that there are certain aspects of the industry that speak better to your personal talents, causing you to deviate from your original goal. Use these opportunities to explore your strengths. If you do a good enough job, the people who matter will notice.

You never know when a paying job is going to pop up, so it helps to be in the right place at the right time.

Good things come to those who wait, and in order to secure a thriving career in the sports industry, you’re going to have to exercise a great deal of patience. If you’re dedicated enough and consistent in your approach, you’ll see that your hard work pays off in the end.

It may feel discouraging at times, but don’t give up. After all, quitters never win!

Guest author Zoe Anderson is an employee at StudySelect. She’s keen on learning about new branding strategies and digital marketing tools. She’s also interested in the eLearning trends.

Office sports leagues can improve morale, reduce stress and increase communication. Here are tips to start your own.

Before we dive into the nitty-gritty of how to plan, manage, and promote your office sports league, let’s look at some of the reasons why you would want to start one in the first place. Creating or joining an office sports league has many benefits as a group and individually.

How to start a sports blog

Benefits of Office Sports Leagues

Reduce Stress

It’s no secret that physical activity reduces physical and mental stress. Exercise is basically a trial run for your body. When you voluntarily put yourself in a stressful situation, like playing basketball, your body has the opportunity to practice the interactions needed to respond to that stress. The more we practice handling stressful situations well, the easier those situations are to handle.

Build Morale

Giving co-workers a common goal outside of work will help to build morale. Feeling victory and failure together deepen trust and loyalty between co-workers. People tend to feel loyalty to peers rather than a company or title. This connection can lead to higher productivity and efficiency.

Open Communication

Building strong relationships on the field will improve workplace relationships. Allowing co-workers, supervisors, and managers to work in a new context will increase trust which carries into the office and can improve communication. A positive relationship on the field lends itself to a positive relationship in the office.

How someone plays a game and how someone solves a problem are very similar. Having the chance to see co-workers on the field can bring insight to how they work and how communication can shift to their problem-solving style.

Now that you’ve decided a sports league will benefit your office it’s time to get started on creating your league.

How to start a sports blog

Creating Your Office League

Choose a Sport

This sounds like a simple task but deciding on what game to organize will make a big difference on how you plan your league.

Consider the general activity level of your potential players

  • If you have a very sports inclined office a more aggressive sport may be appropriate. Soccer, basketball, and flag football are great options for this case.
  • On the other end of the spectrum, if you’re planning a lunch league or know your team doesn’t want to necessarily get sweaty, games like ping pong, badminton, and pickleball will be more appropriate.
  • Most offices will have a mixture of die-hard athletes and recreational players. If you have a large office, splitting your league into competitive and noncompetitive can be a great way for everyone to feel challenged.

Consider the supplies needed when choosing a sport

  • While crochet sounds like a fun game, it may end up being a large hassle to buy and move all of the supplies needed. A game like soccer requires very little.

Consider expenses

  • Some sports are more or less expensive than others. If you have a company budget for your league, keep that in mind when choosing your sport. If you are going to ask players or teams to contribute you want to keep costs low, to reduce any barriers to play.
  • If you require players or teams to play you’ll also want consider a way to collect payments. Whether it’s cash or using online registration(that’s us!), have a system in place.

Choose a Location

Make it easy for your employees and co-workers to attend your games by choosing a field or gym near your office. Even better if you’re able to host your game in the office.

Make Teams

If you’re choosing a sport that involves teams eliminate the potential for drama by creating teams rather than having players choose their own. Try to mix departments to give employees who don’t usually spend time together a chance to connect!

Make a Schedule

Again you want to make it easy for people to join your league. After work games can be tricky when many people have families and other commitments, plus not everyone will be thrilled about staying late. Weekends are even harder depending on where your players live.

The ideal times are lunch and weekday afternoons. When given the option to take a long lunch or end the work day early for a game, most people will be excited to join!

Will your league be competitive or recreational?

  • Recreational leagues are organized in a round robin fashion, where each team plays every team at least once.
  • Competitive games can be organized in a bracket with single or double elimination. If you choose a bracket but still want to keep people playing even after they are eliminated, a round robin group can be created.

Get Players Excited

The most important part of the equation is to get your co-workers and employees to join your league! Here are some ideas on how to build up excitement for your office league.

  • Promote your league as much as you can! Create flyers, post reminders on group messaging platforms, and tell people in person.
  • Offer prizes to winners. Even if it’s something small, prizes and the idea of winning creates excitement.
  • Create team names and shirts. Better yet have teams create and design their own!

How to start a sports blog

(Photo by Steve Jennings/Getty Images for TechCrunch)

What are some tips for running a successful blog? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Rand Fishkin, f ounder of Moz, a uthor, blogger, speaker , on Quora:

A few that have worked well for me:

    Leverage your unique strengths. Maybe you’re a great photographer, or an illustrator. Maybe you have access to data that no one else does. Maybe you write short, insightful commentary on trends better than anyone else. Maybe you’re an artistic writer, whose language and style create delight. Whatever the case, you should use it! Don’t blog in a certain style because you’ve heard it’s effective. Blog in a way that makes your strength the center of the value people can earn from your posts.

  • Create expectations and fulfill them. This means consistency in what you publish, when you publish, how you write, what you share, etc. In my experience, audiences share and have attraction to blogs that consistently deliver what they want.
  • Before you hit publish, do at least a little bit of keyword research, a bit of planning for outreach, and a little promotion after you publish, too. I wrote this piece for Problogger that goes into more depth: Publish your Blog Post without SEO and 1000s of Visits Will be Forever Lost .
  • In the early days, anytime someone comments, reply quickly and engage them. Go tweet to them, go check out their site and leave a comment on one of their posts (if they have them). By reciprocating the behavior you hope to see from your audience (high engagement and respectful, positive interactions), you’re setting the tone and building a relationship that can mean additional loyalty and amplification for years to come.
  • Choose topics people care about. That sounds way easier than it is. I do this by staying very close to what my industry’s talking about — on Twitter, on Q+A sites, in the forums, in blog comments, at events, etc. There are a number of processes you can build to have deep empathy for your audience, but few things will serve you as well as being able to identify topics that are hot or in desperate need of an answer, a discussion, or some cathartic sharing.
  • Lots more tactics, data, and insight here:Blogging Tips on Moz .
  • This question originally appeared on Quora. -the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter, Facebook, and Google+.