How to make the most of post‐holiday sales

It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion-and that was just online-from November 1 to December 6 in 2018.

If you were fortunate, your business enjoyed great seasonal success.

But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites:

1. Throw another sale.

While customers may feel post-holiday fatigue after an overwhelming number of Black Friday, Cyber Monday, Christmas and Boxing Day deals, you can still reach your target audience with a tempting winter clearance.

Here’s a good example: Clothing and home retailer Anthropologie has a winter clearance on all sale items. By taking another 40% off items that are already at a reduced price, they’re appealing to customers and clearing out old stock to make room for new spring inventory.

Remember that your fans are savvy, so be authentic rather than just slapping a sale sign on a poorly selling product or calling a small discount a “winter clearance.”

2. Tie in New Year’s resolutions.

No matter what product or service you’re selling, there’s probably a way to tie in the “New Year, New You” angle.

A 2018 survey by Tangerine found that nearly 70% of Canadians have made resolutions. Over half of respondents focused on improving their physical health, and almost a third wanted to get better at managing their finances.

So, start by thinking about how your product or service improves someone’s:

  • Financial, personal or professional success
  • Health or wellness
  • Confidence or self-esteem
  • Productivity
  • Relationships

Then, brainstorm ways that you could incorporate New Year’s resolutions and goals into your sales program to prevent a post-holiday sales slump. For instance, we created a post for one of our clients, using personal success in 2020 to drive sales of her Small Business HR Crash Course book.

3. Create a buying guide or blog.

While we tend to give Xmas most of the attention, don’t forget that people want gift ideas year-round.

According to the 2019 Holiday Season Shopping report, 47% of gift shoppers surveyed didn’t know what to buy. To turn browsers into customers any time of year, help guide your visitors. For example, you could create a top 10 list of popular gifts for teens or Moms, or highlight the hottest gifts for Father’s Day.

People will feel less overwhelmed and will be more likely to add an item to their cart with a little guidance, which can really help you increase sales after the holidays.

4. Update your newsletter signup.

With so much going on in a small business owner’s life, it can be easy to overlook this important marketing tool. Are you offering an eBook that’s been up for years with a newsletter signup, or pushing an outdated promo?

Take a look at your eNewsletter signup page and think about the year ahead. Is there a way you can make it more appealing to attract leads and sales?

Maybe you could create some fresh content like an eBook or a video tutorial, or offer a free consultation.

5. Spruce up your social media.

If you gave your social media accounts a holiday touch, now’s the time to take down the decorations, so to speak. Even if you didn’t add any holiday flair, now is a great opportunity to reflect on what messaging you’re putting out there.

While you shouldn’t update your logo or branding just because it’s a new year, at least do a sweep of your social media to see if you need to change/add:

  • Your operating hours and location on Facebook and Google My Business.
  • Old pinned tweets on your Twitter account.
  • Images for Google My Business and Instagram.
  • Profile photos for all of your social media accounts.

While you might argue that this isn’t directly a way to increase sales after the holidays, you’d be surprised! If you have old assets collecting dust or you can’t be bothered to change out a Christmas banner on a social media platform, people are going to wonder how efficient and trustworthy your small business is.

The Right Reasons for Rebranding Your Business Logo

Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics.

However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done and that you fully understand how to rebrand for the most effective results. Read more on our website.

6. Get creative with celebrations throughout the year.

There’s a long list of January “holidays” you can check online that will get you started. By making a note of relevant dates throughout the year, there are surely some fun ways that you can incorporate them into your marketing strategy.

You could offer a discount, freebie or promo that relates to what you sell. Here’s a delicious example: The Italian chain Carrabba’s Italian Grill celebrated National Pasta Day last year with a $10 pasta deal.

One of my favourite examples is what WWF did for World Penguin Day (it’s coming up on April 25!). They shared an informative article ‘Top 10 facts about emperor penguins’, with a call to action to “adopt” one of these adorable waddling birds.

We were so much captivated by this campaign, we adopted a few ourselves! Since the Emperor Penguin is our official mascot, how could we not!

No, we didn’t get our very own penguin, but we did get a cuddly toy, regular updates, stickers and other cool stuff for supporting the initiative.

There’s no reason why you have to expect and accept a post-holiday sales slump. While we tend to focus a lot of our marketing (and personal) energy on the festive season, we must remember that our customers are still out there! They want to hear from us in a meaningful and relevant way.

With a little planning and creativity, you can break through the post-holiday fatigue and set up your small business for a prosperous 2020.

Holiday shopping doesn’t end with Christmas. After the holiday, and well into January, shoppers can take advantage of fatter discounts on clothing, home decor and other items.

In fact, a National Retail Federation survey of nearly 8,000 adults found that 68% of holiday consumers will likely shop the week after Christmas. Nearly 50% plan to take advantage of post-holiday sales and promotions, and 27% plan to use gift cards. And more than half of shoppers say they will return or exchange any unwanted gifts or holiday items within the first month after receiving them.

But just as shoppers should scrutinize the bargains on Black Friday, they need to do the same for post-Christmas deals.

“Don’t assume that a sale is a good deal,” said Julie Ramhold, senior staff writer at DealNews.com, a deal comparison website. “Do price comparisons.”

In addition to DealNews.com, Ramhold cited such sites as Camelcamelcamel.com, an Amazon price tracker, and Honey, a browser extension that searches for coupons and cash-back offers and tracks prices on websites including Amazon.com, Target.com and Walmart.com. She said shoppers need to figure out the price history of the item and whether it’s lower than Black Friday’s deal.

Here are tips for post-Christmas shopping.

Shop ahead for next year

The post-Christmas shopping period is a good time to stock up on items like wrapping paper, cards and home decor that shoppers will need next year. For example, discounts on decor drop to 80% after Dec. 25, according to Ramhold. She recommended heading to the sales racks right after Christmas since there won’t be much selection if bargain hunters wait longer.

Shop for current in-season goods

Last year, about one-third of post-Christmas deals was for clothing and accessories, according to DealNews.com. But stores like Victoria’s Secret and Michael Kors also use this period to run semi-annual sales. Discounts on sweaters and other winter clothing are about 50%, similar to Black Friday, so it’s best to wait until after January 1, when the deals deepen to 70%, according to DealNews.com.

Still, some retailers like Target start their after-Christmas deals with more aggressive cuts. Target is taking up to 70% off on clothing and shoes for the family starting Thursday, for instance.

As for electronics, it’s considered best to hold off until after the annual Consumer Electronics Show in early January, where new tech products will be displayed. That will help retailers decide which older products to discount.

Looking for a new TV? Wait until right after the Super Bowl in early February, according to Marshal Cohen, chief industry adviser of the NPD Group Inc., a market research firm. And shoppers can always count on exercise equipment to be on sale. DealNews.com saw more exercise equipment deals in January than during any other month this past year.

To get the best deals, look for merchandise sold at stores that differs from their primary selection. For example, Cohen suggested buying luggage and home appliances at T.J. Maxx.

Returns aren’t always easy

Don’t expect to buy an item in December and go back to the store to return it in April. Every retailer’s return policy is different, and shoppers need to read the fine print on the receipt or check the retailer’s website.

Overall, retailers’ return policies have been shrinking . Some well-known retailers like Macy’s and Kohl’s are following a trend of implementing ever-shorter return periods. Last year, Bed, Bath & Beyond cut down its unlimited return policy to one year; today the deadline to return is 180 days. Stores that once had unlimited return policies have cut them, in some cases, to 90 days or less, according to Edgar Dworsky, founder of the Boston-based consumer advocacy website Consumer World.

Still, many retailers offer special extended holiday return deadlines, Dworsky said. That allows gifts purchased in November to be returned until mid to late January, beyond the normal return deadlines in some cases, according to Consumer World.

Dworksy said that stores continue to “slice and dice” their return policies, creating knotty rules for specific products. For example, a TV may have a shorter return window than a sweater.

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The biggest selling season of the year is only weeks away, so it may already feel too late to influence your brand’s holiday sales in any meaningful way.

Thankfully, that’s not the case. There are steps CPG brands can take even now to make the 2021 holiday season truly a banner year.

And that’s not our claim. That’s coming straight from a panel of longtime CPG veterans, as originally presented in The 2021 Holiday Report for CPG Professionals .

Below, these industry insiders share three concrete ways to impact holiday sales.

Not next year, but this year.

1. Replenish to the Finish

There are two distinct phases for winning holiday sales:

  • The Sales Phase: roughly Q1-Q3
  • The Execution Phase: Q4

Unfortunately, we’re past the sales phase for the 2021 holiday season. Retailers aren’t taking orders any longer.

But that doesn’t mean there’s nothing you can do to impact sales this year.

Perhaps the most crucial part of the replenishment journey is executed in “the last 100 feet,” as your product makes its way from the backroom to the shelf.

How to make the most of post‐holiday sales

Picture this: shoppers crowd the store, filling their carts with holiday gifts and groceries. But your product lingers in the backroom rather than making its way efficiently to shelves, endcaps, and displays where shoppers can, you know, shop them.

Where did it all go wrong? The last 100 feet.

“The last 100 feet is so crucial,” said one of our CPG experts. “You can have

the best program in the world, but it doesn’t matter if inventory isn’t right. ”

But what can you do about the last 100 feet, especially with so little time before the holidays?

Call in some help.

Merchandising services, like this product from Customer Impact , give brands a ready source of labor during the holiday season. On your brand’s behalf, such services can deploy workers to stores where they’ll audit shelves, clean up SKUs, and, yes, make sure your products are on the sales floor where they belong.

And with labor shortages expected across the retail industry this year, providing your own labor may be more important than ever.

2. Shift Your Online Ad Spend

Supply chain upheaval means shoppers are witnessing high levels of out-of-stocks online, and many retailers are forced to make tough choices when it comes to stocking limited inventory. In many cases, shelves are taking priority over curbsides and clicks.

But for brands, staying in stock in the digital space is no joke. Online retailers—Amazon, in particular—often hand out steep penalties to suppliers that don’t stay in-stock.

How to make the most of post‐holiday sales

With this dynamic playing out online, brands cannot afford to “set and forget” their online ad spend this holiday season. Instead, they should take an active approach—shifting ad spend to reflect inventory levels across ecomm platforms.

If you’re running low on inventory at, for instance, Amazon, then shift your ad spend to Walmart.com or another online retailer with plenty of stock.

“Don’t waste ad dollars when you may run out of stock on a particular platform,” another CPG expert said. “You are paying the [online retailer] to punish you when you run out of stock!

“The name of the game in Q4 is inventory and savvy ad spending.”

This holiday season especially, carefully manage the interaction between online stock l evels, OOS penalties, and ad spend. They’re linked—and a holistic approach will keep down costs and improve sales.

Bonus tip: keep an eye on your competitors’ online stock levels. If they’re out of stock (or running low), invest your ad spend there. and reap the rewards.

3. Get Serious about Compliance

During the sales phase, your team negotiated a program with the retail buyer, including specific pricing and promotional considerations.

Now it’s execution time. And that’s no time to hide your eyes from what’s happening in stores.

Unfortunately, operational realities don’t always stick to the program. The most common (and costly) offenders include incorrect prices, displays, and POS materials (both analog and digital). In the chaos of holiday retail, it’s not uncommon to see, for instance.

  • Incorrect prices on SKUs
  • Missing or incorrect shelf tags
  • Missing displays
  • Displays stocked with the wrong product

Yet these were negotiated—possibly even purchased—by your brand.

You have them coming.

How to make the most of post‐holiday sales

Mistakes made by retail partners may be isolated to one store or spread across many (if not all) locations. If you can take quick action, you can prevent a catastrophic loss of sales.

But you can’t spot compliance issues if you don’t look for them, and you can’t fix compliance issues if you can’t prove them to the retailer.

So be deliberate.

Look for, find, and fix operational problems with your retail partner before they get out of hand. Auditing solutions like those in our marketplace make this faster and more affordable than you might expect.

The 2021 Holiday Report for CPG Professionals

No doubt about it. We’re in for a wild ride over the coming weeks.

To help brands welcome the coming holiday season, Field Agent put together a holiday report specifically tailored to the needs and questions of CPG professionals.

It might seem as if summer is scarcely over. But if you own a retail or e-commerce business, you know that now is the time to start preparing for the fall and winter holiday shopping season. According to a survey conducted by CreditCards.com, as of Labor Day weekend, 70% of Americans had already started their holiday shopping. Clearly, now is not a moment too soon to start preparing your business for an influx of holiday shoppers.

Here are six steps to get your business ready for the holiday sales season.

1. Make Sure Your Website Is Ready for Business

Now is the time to make any changes that are needed to bring your website up to par with your competitors. The specifics will differ depending on whether you own an e-commerce website or simply use your website as a marketing tool.

If you run an e-commerce site:

  • Update your security software if needed and display security credentials on all pages of your website.
  • Test your checkout process to make sure it is simple to follow and works properly.
  • Clearly state shipping costs and deadlines (for guaranteed holiday delivery) at the top of your home page.
  • Make sure your search function works well.
  • Place customer service contact information where it’s easy to find.
  • Finally, do some load testing, which is making sure your site will stay up even if it experiences heavy traffic.

If you use your website as a marketing tool:

  • Make sure your site has all the information people need to find your retail store. That includes hours of operation, store phone number and a map or directions along with your street address.
  • Make sure your website is mobile-friendly. Shoppers frequently use their smartphones during shopping trips to find nearby stores, and if your site doesn’t load quickly on a phone, they won’t visit you. Your website provider should be able to offer options for making your site mobile-friendly on a budget. Consider adding a “click-to-call button” on your website to make it easy for customers to call your store with just one tap on their phones.
  • Update your local search information. Your store should be listed on local search directories, such as Local.com. Many customers will find your store through a Google search, so make sure that your business’ listing is up-to-date. Not only does this ensure accuracy for people that are looking for you, but it also shows your business to customers that perform searches for nearby businesses.

2. Make Sure Your Customer Service Is Stellar

Make any necessary seasonal hires early enough so you have time to train them in your policies and procedures. Run all of your employees through a pre-holiday training to get them ready to roll. Whether you own a brick-and-mortar store or a website, convenience and service are key to making holiday sales. Remember to educate them about any return policies, especially if they are holiday season-specific.

3. Plan Your Décor and Merchandising

For a retail store, plan how you will make your location stand out from competitors with festive decor. Appeal to all the senses with music, lighting, decorations and even delicious smells like pine or cinnamon. For an e-commerce website, plan how the site will be organized. For example, it’s helpful to develop lists of suggested products for different types of recipients, such as Gifts for Mom, Gifts for Grandparents or Gifts for Teachers.

4. Plan Your Promotions

Marketing is key to holiday sales success, so lay out a detailed marketing plan for the period from now through January 1. This should include your strategy for deals and discounts, how you will reach out to customers and prospects (e.g. email, direct mail, social media, traditional advertising, etc.), your marketing budget, how you will reward loyal customers and what marketing you will do each day.

In a survey last year, nearly one-fourth of holiday shoppers reported using promotional offers they received by email, making email the most successful holiday promotional tool. Make sure your email marketing lists are current and complete.

5. Polish Your Social Reputation

Many shoppers use social media and online reviews when choosing where they want to shop online or off. Take some time now to review your social media presence, including any online ratings and reviews of your company, and make sure your reputation is in good shape. Develop a plan for monitoring social mentions of your business during the holidays so you can respond quickly to any negative comments or reviews.

6. Get Ready for the Post-Holiday Rush

That’s right: The days between Christmas and New Year’s can be almost as profitable as the holiday shopping season. Create a strategy for handling returns in a streamlined fashion, which should include a strategy for encouraging customers making returns to buy something else from you. If you don’t already do so, consider selling gift cards for your site or store as holiday gifts. This can really ramp up your post-holiday sales.

Following these steps can set your business up for a very happy new year. Once you’ve set up shop, focus your attention on keeping your shelves stocked and your suppliers happy.

Aida, Product Marketing Manager at Google September 14, 2021

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Before looking ahead to this holiday shopping season, let’s take a quick look back at 2020, and what a year it was. Amid all the challenges came new opportunities and unprecedented growth for ecommerce. Emerging data offers insights into shifting consumer behavior and its positive impact on ecommerce.

The pandemic definitely triggered a shift to more online shopping. In fact, online sales in early spring of last year exceeded sales during the 2019 holiday season by 7%. Additional research shows ecommerce growth on hyperdrive, with 10 years of growth happening in just three months.

There’s more good news for online retailers: 39% of consumers say they’re buying more online now than they were a year ago. And 81% of consumers in surveyed countries across the globe say they’ve discovered new brands online during during COVID-19.

It’s clear that 2021 will continue to be a year of peak demand, making it a critical time to connect with your shoppers. That’s why it’s more important than ever for your business to be discoverable online this holiday season with help from GoDaddy and Google.

Get ready to reach more shoppers online

How to make the most of post‐holiday sales

People shop across Google more than one billion times each day, searching for products just like yours. Don’t miss the opportunity to connect with customers when and where they’re looking to make their holiday purchases.

With GoDaddy’s new Google channel, you can easily add your products to Google for free and promote them with a Smart Shopping campaign to drive traffic to your GoDaddy online store.

3 ways Google can help you prep for peak moments

Use these three free Google tools to gain greater insights into the current consumer mindset as shoppers gear up for the 2021 holiday season.

1. Explore what the world is searching for with Google Trends

How to make the most of post‐holiday sales

Google Trends lets you see in almost real-time what people are — or aren’t — looking for across Google Search, YouTube, Google Shopping, and Google Images. You can pinpoint where there’s growing interest in products and search terms to guide you in selecting which products to promote. Take new information about what your target market is searching for and incorporate these topics into your SEO and content marketing strategy.

2. Discover what shoppers are looking for

Most shoppers today are doing more research before purchasing.

Shopping Insights gives you information on what people are searching for on Google, related to products and brands.

It’s a guide filled with articles, data, and insights that can help you navigate three critical steps in today’s shopping journey: inspiration, research, and purchase.

3. Evaluate your retail website with Grow My Store

As people spend more time online, they have higher expectations from ecommerce websites and apps. With Grow My Store, you can analyze the customer experience on your site and pick up practical tips for how to improve. You can also see how your site stacks up against retailers in the same industry and find insights on market and consumer trends to help reach new customers.

With this holiday season ramping up, make sure to position your online business in the right spot with help from GoDaddy and Google.

Shopping on Black Friday isn't for the faint of heart, so get prepared

How to make the most of post‐holiday sales

Black Friday is the most competitive selling day of the year, so it makes sense that it’s also one of the busiest days to shop. There are so many Black Friday deals, special sales hours, and doorbusters that it can overwhelm even the most seasoned shoppers. But it’s a day of challenge for bargain hunters, with one major goal driving them — to snag huge discounts on great products before everything sells out. These insider tips explain how they manage it.

Check out the Ads and the Apps

Your local Thanksgiving Day newspaper will be stuffed like a Thanksgiving turkey with ads, coupons, and circulars. This advertisement is a major source for local Black Friday savings, so don’t toss it aside as you head for the kitchen. It will also help you organize your day to maximize savings because many stores offer special discounts that are time-specific, such as early bird sales and doorbusters.

Many Android and iOS apps are designed to make shopping for the best deals on Black Friday even easier. They can help you find the best place to park at the mall or even the best, least-trafficked route to stores. They'll alert you when the stores you want to visit have coupons and special deals available, and they'll help you compare prices while you shop.

Do Your Research Well Before Friday

Get your research out of the way as soon as possible if you’re hoping to scoop up a deal on a big-ticket item during the Black Friday sales. A bad product is a bad deal no matter how cheap it is, and being knowledgeable about the items you want to buy will help you avoid being sucker-punched with loud advertising for iffy deals.

Compare Prices

Use price-comparison internet shopping sites like PriceGrabber.com to assist you in comparing product prices. Compare the “options” included with the product. Some retailers will lowball an advertised price on a stripped-down product and then charge you extra for the necessary parts that will make it perform as expected. A good example of this is super low-priced computer printers that come without the cable or printer ink.

Look for Early-Bird Shopper Discounts

It used to be that the early-bird shopper would get all the best worms on Black Friday, but now some stores open on Thanksgiving. They'll often advertise doorbuster prices, and there are also midnight madness sales and early-bird specials. Check the list of stores for holiday hours, so you don't miss a good deal. Also, find out which malls in your area are giving out mall gift certificates based on how much you spend there. These gifts can add up to significant savings if you do a lot of your shopping at the same center.

Plan Where You Want to Shop

Knowing when the stores are having their biggest sales and comparing prices on the things that you want to buy will allow you to come up with a strategy as to where to shop first. Prioritize the stores you don't want to miss going to so you don't miss a good deal. Most malls and shopping centers have center maps on their websites. Checking them can tell you where to park, which entrance to use to access your top stores, which stores are located close to each other, and the best routes to take.

Beat the Crowds With Night Owl Discounts on Thanksgiving

Internet shoppers can shop online in the pre-dawn hours of Black Friday. Many retailers will post Black Friday specials that can be ordered online and picked up at your local store. Special “web only” deals will also be available starting as early as Thanksgiving day.

Bring the Ads

Many stores offer a "lowest price" guarantee, but you might be required to produce proof of the exact product that's being advertised for less. Take any print ads you've saved with you.

Most local retailers won't meet internet prices even when the product is advertised on the same company's website, but it can't hurt to try. Print the web page that details the product and shows the advertised price. It might give you additional bargaining power and push the salesperson into waiving other charges, such as assembly fees.

You might find that even stores that usually offer guarantees on having the lowest price won't do it on doorbuster and early-bird specials.

Know Store Policies

Knowing a store's policy on returns can help you determine where to buy. Many retailers may charge a restocking fee for big-ticket items. Almost all the major retail chains have clamped down on requiring receipts for returns and exchanges, and many keep a database of individuals who tend to abuse return policies. If you get onto an "abuse" list, prepare to be turned down.

Ask for Gift Receipts

Gift receipts generally include a description of the item purchased but not what you paid for the item. Including these receipts inside gift boxes will make returns or exchanges easier for the gift recipient. The recipient might be turned down for returning or exchanging the item without proof of purchase, or could risk receiving an exchange for the current selling price of the item.

Saying "Charge It" Can Pay Off

There’s no bargain to be had in running up high credit card bills and paying big interest rates after the holidays, but using the right charge card can be of value to consumers when they have proper spending disciplines intact. Many credit card companies entice consumers with free benefits, including free warranties, return protection, and sale price protection.

  • Warranty coverage: Your credit card company might offer to double or triple a manufacturer’s warranty for free on a product you purchase — a good option instead of purchasing a service contract that costs money and has a shorter duration period.
  • Return protection: A credit card firm could guarantee a refund on a product for up to 90 days while the store might not. This option is becoming particularly more important as retailers stiffen the allotted return days.
  • Sale price protection: Some credit card companies offer this protection and will refund you the difference if a product you buy is marked down further than the price you paid within a certain time frame, usually 60 days.

The enormous amount of holiday advertising, both locally and online, can be confusing and nearly paralyzing to the average Black Friday bargain hunter. Maximize the benefits of hitting the stores on a day when there are big crowds and better deals around every corner. Develop a plan and do some preliminary research. It will help ensure that your Black Friday is a shopping success.

How to make the most of post‐holiday sales

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more planning, you have around 52 weeks left to finalise them for next Christmas.

As we approach Christmas each year, there are a few things we can count on: Christmas decor will seem to go up earlier than the year before, a once popular musician will release a Christmas themed album, and there’ll be a new Doctor Who Christmas special. And once the season is over, there will be multiple reports examining the performance of retailers and products, and even changes in customer behaviour. More recently these reports have started to include analysis of online sales, including purchases made using a mobile device.

Although these reports are sometimes a little heavy on the superlatives and hyperbole, they do offer valuable insights into how any business can benefit from the ways in which technology are influencing customer behaviour. For one, small businesses were limited to operating and marketing within a small radius of their geographical location, making it difficult to grow and effectively compete with larger businesses. The internet has changed this, first slowly, but much more rapidly in the last decade; with e-commerce platforms, email marketing and mobile apps becoming more accessible to small businesses.

It is important for small businesses to embrace these changes, and to take advantage of the benefits they bring throughout the year, but especially over the Christmas period. Businesses began taking advantage of the commercial aspects of Christmas in the late 19th Century, first marketing their Christmas wares through their store fronts, then in print, radio and television ads. Available marketing opportunities have since grown to include online advertising, e-commerce stores, and much more recently, mobile apps. Which isn’t to suggest you should be using all of these marketing avenues, but rather those that are most frequently used by your specific audience in addition to considering online and mobile.

Why online and mobile? As noted earlier, small businesses were previously limited to operating and marketing within a small radius of their geographical location, but even with the addition of online and social media advertising, their pool of potential customers is still restricted to those who live, or pass close-by. Moving into online sales via an e-commerce site or mobile app removes those restrictions, with the only impediment to significant sales growth being how discoverable they are online, and the number of territories they ship to.

Thirteen of the last fifteen Christmas seasons in the US have seen sales growth of 2-6% over the previous year, with the only dips following the 2008 recession.

How to make the most of post‐holiday sales

In the UK, retail sales grow by 30% during Christmas, with 14% of all Christmas sales happening online – up from only 9% in 2011.

How to make the most of post‐holiday sales

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The company’s two largest classes are home equipment and apparel. Goods bought on-line are often separated from these purchased in a bodily store as a result of they tend to be in better situation.

Make sure that the actions you carry out on social media are helpful to the people you’re attempting to draw. That doesn’t just imply offering glorious content material (although that’s your first duty); it means looking for alternatives to truly help them. The importance of cellular and social optimization (89% of smartphone utilization is spent on social media apps!) for sales. This ONLY applies to cell search traffic from Google and solely applies to the primary page considered from search outcomes. This means you can display cellular pop-ups to site visitors from other sources with none points. For organic search site visitors from Google, you’ll find a way to both current the compliant cellular pop-up or show a full cellular pop-up to a customer on the second web page loaded in your site. For a full breakdown of this replace and cell best practices, try this weblog post.

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— Creative Bear Tech (@CreativeBearTec) May 31, 2019

One of the most typical buying objections is the shipping price. By offering free delivery you can encourage potential clients to pull out their wallets and make the order. For one, you’re not devaluing your brand with discounts, especially if you’re selling premium products.

They might even wish to have the printing firm handle the mailing itself. Google Business Profile is more necessary than ever for reaching new prospects on Google. Your Business Profile reveals up in Google Maps, the native 5 proven ways holiday email can grow your e commerce sales part of Google Search, and the Google Knowledge Panel on the right-hand facet of outcomes pages. As a benchmark, it’s best to aim for a conversion price of between 1%-2%.

How to make the most of post‐holiday sales

Many store house owners offer reductions all through the location, others provide some merchandise at a time, while others provide coupon code when individuals are wanting to depart CBT Bulk Email Sender (using an exit-intent pop up). You can create dedicated product lists to offer a discount, create a Buy one Get one provide, gift products, and many extra on the premium version.

Once you might be clear on the positioning of your agency and the way you need to be perceived, you possibly can proliferate that message everywhere attainable. Yes, there are full-service agencies that supply everything. To make noise in a crowded market you’re higher off getting really really good at one thing and doubling down on it.

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— Creative Bear Tech (@CreativeBearTec) May 31, 2019

How to make the most of post‐holiday sales

Here is an efficient approach to get your brand’s name heard, present some quality content material to the customers, network with individuals in your business, and get the users to enroll with none strain. Guest running a blog is ideal for rising your listing naturally and constantly. The necessities for the contestants could be to observe your page on social media and to send you a picture or a narrative of some type on your e mail tackle. The situation to enter the competition must be associated to the sort of product you promote or to your brand’s persona.

But in 2019, Tesla determined to close its stores, opting to sell its new Model three solely online. As a end result, Tesla offered more automobiles, in more states, at much less price. Instead, you discover prospects and lead them alongside a path that ultimately ends with them choosing your product or service. One of the most effective ways to nurture them by way of this process is e-mail marketing. You can scale this for your business by looking at what your opponents are highlighting and figuring out merchandise, companies, or options you offer that they may not. Maybe nearly all of your competitors aren’t offering curbside pick-up, but you would possibly be.