How to optimize your website

How to optimize your website

Did you know there are over 1 billion websites on the internet? If you have a business website, it needs to stand out from the crowd, or it will be lost in the crowd.

A new year means new opportunities to convert more website visitors into customers. To hit the ground running, you need a great website design that is optimized for success.

But how do you make sure your website stands out? By making sure it is as user-friendly as possible, looks great, and loads quickly on any device.

Here’s our guide on how to optimize your website for 2021.

How to Optimize Your Website

There are several areas that you need to focus on when optimizing your website for 2021. You can improve your website by:

  • Researching user intent
  • Improving your page speeds
  • Optimizing your website for mobile devices
  • Using a clean web design
  • Selecting an intuitive navigation style
  • Using good-quality images
  • Using a strong call-to-action
  • Using well-written headings
  • Breaking up key information

Let’s take a deeper dive into all of these points.

Carry Out Research Into User Intent

Knowing how users interact with your website will help you to make informed decisions about the future of your site. If you understand user intent, then you have a better grasp of the best way to optimize your website.

You can learn about the way that users interact with your site with the right analytics tools in your workflow. For example, you may wish to use session replay or heat maps to allow you to learn about the way users navigate your site.

All of this will help you to ensure your next website redesign will take your user experience to the next level.

Improve Your Page Loading Speeds

The speed at which your website loads is very important. Studies suggest that you have around three seconds to win your visitors over. If your site does not have any meaningful content loaded within this time, you will potentially lose nearly half of all visitors.

There are several things that you could do to improve your page load speeds. Run a Page Speed Insights report from Google and follow the recommendations that it gives you.

You may need to speed your site up by deleting unnecessary plugins, compressing images, changing your website’s theme, or look at changing your hosting options.

Optimize Your Website for Mobile Devices

It is getting increasingly more relevant that you optimize your website for mobile devices. With so many people accessing your site from their smartphone or tablet, you’ll need a theme that is mobile and tablet friendly.

Think about how your site looks on a small screen. Do you need to think about the size and placement of images? Is the text easy to read?

Use a Clean Web Design

If you want to make sure your visitor’s user experience is of the highest standard, you will need to make sure the design of your website is clean and uncluttered.

If your site is cluttered, users will find it hard to find what they need. Leaving visitors confused is not a good idea.

Pick a theme that makes the text on the page easy to read. You may think that a white website looks boring, but your text will be more likely to stand out.

Use an Intuitive Navigation Style

The internet has been with us for quite a few years now, and finding our way around websites has become second nature to many of us. This means that most people can intuitively find their way around a website.

Don’t try and break the mold when it comes to your navigation style. The layout of your site including any menus shouldn’t stray from convention as users will expect to find certain functions in certain places.

Use High-Quality Images

A picture is worth a thousand words. Adding images to your website will enhance user experience and complement your written content.

While stock images can often be quite a high quality, they are often quite obviously stock images and can make your site look and feel unprofessional. Wherever possible, use original imagery.

Use a Strong Call-to-Action

In all of your content, you should be sure to feature a strong call-to-action. Visitors to your site will be accustomed to following prompts that highlight any content that is significant to them.

You could include call-to-action buttons that are clearly visible and will enable users to find their way around your site. Think about the color and the text that will be displayed. Your text should feature a very or an action that will entice the user into doing something.

You should make your wording time-bound, bold, and it should evoke an action. Use language such as “contact us today”.

Use Well-Written Headings

Headings break up your text and make your content easier to digest. The catchier your headings are, the more likely your users will be to engage with them.

Headings are often given more weight over other content by search engines, so getting the right heading in place and making sure it stands out will drastically improve your SEO.

Break up Any Important Information

Your content should be easy to read. The quicker it can be read, the better. Users may not want to spend a considerable length of time reading through your site, they might want to get the information they need and then leave.

For this reason, you should break up all of the content on your site. Use numbers and bullets for lists and space out your text using short paragraphs. The more white space there is on a page, the easier it will be to read.

Optimize Your Website In 2021

There is no better time to improve your website than the present. By following all of the tips in this article, you will now know how to optimize your website.

For more great articles, please check out the rest of the site.

How to optimize your website

When businesses first started using the Internet for marketing, the goals were simple. At the time, content was a second thought since simply having a website was enough to put a business ahead of its rivals. As the Web has grown, however, so has the number of competitors and the expectations of consumers who using the Internet for shopping and information. For modern Internet marketers, it is vital that a website be geared toward satisfying consumer expectations for engaging, high-quality content and functionality that make e-commerce simple. This article will focus on five ways that business owners can use their content to make their websites more than just another website.

  1. High-Quality Content
    The best place to start any content marketing strategy is with a source for high-quality content. Producing high-quality content helps in several ways. There are literally trillions of Web pages out there, so to help find the best for search results, search algorithms are getting better at determining good content from shallow content. This means that writing longer content with a good writing style will get a site ranked higher than a one with short, poorly written articles. Aside from the SEO benefit, high-quality content gets readers to come back. Consumers realize that there is a dearth of good content on the Web, so they’ll return to a site that consistently delivers what they’re looking for. High-quality content also gets shared more, thus exponentially increasing the reach of the message. Whether a business chooses to produce a blog, video series, infographics, etc., the quality of the finished product must always be the primary concern. A little bit of great content is better than a truckload of crummy content.
  2. Up-to-Date In-Store Information
    For businesses where the website is linked to a local business, connecting the online and in-store experience is a great way to give consumers another reason to visit a site often. A recent study from Loyalty360 shows just how important the connection between online and in-store impressions can be. Its survey found that 47 percent of U.S. online shoppers are frustrated when in-store impressions are different from online impressions. As a specific example, the study noted that 60 percent of U.S. online shoppers are frustrated when websites display out-of-stock items. Up-to-date product availability information is an example of the kind of information that makes a website more than just a website. For example, Gamestop has a feature on its website that lets users search the inventory of all of its stores to find used or new items they want. This up-to-date information saves the consumer time and effort, which ensures return visits to the site. Research has shown that consumers are beginning to expect this functionality more and more from small and local businesses.
  3. User-Generated Content
    If the Internet has taught us one thing, it’s that people like to see content made by ordinary people. Businesses can use this to their advantage by making their site into an outlet for user-generated content. The simplest way to do this is to enable reviews and testimonials on the site. People trust online reviews almost as much as they do recommendations coming from someone they knew. And so long as it’s easy to do, happy customers will leave good reviews. Another way to utilize user-generated content is to encourage people to submit images or videos of themselves using the product or service. A recent study from L2 found that 18 percent of brands already use user-generated content on their homepage. Besides making a company or product seem more personable, using consumer-generated images shows people that a business cares about its customers and trust them enough to use them in images.
  4. Exclusive Video Content
    When deciding on a content mix for a content marketing strategy, business owners should try hard to include videos where possible. Video content is always popular on the Web and gets shared often. However, businesses need to get away from the habit of simply embedding videos from other sources onto their sites. It may seem like a good way to add videos without all the effort of content creation, but in practice, it’s more likely to generate return traffic for the content producer instead of the site that’s embedding the content. To illustrate, if a site embeds a YouTube video with interesting content, it’s likely that the viewers will simply go and subscribe to the YouTube channel, rather than returning to the site that first showed them the video, thus cutting out the middleman. When a business produces its own videos (which it can put on its own YouTube channel and then embed the video on the site), the consumers have to return to the business if they want to see similar videos in the future. Additionally, there is an SEO benefit for creating content first. Search algorithms know where content originates (for the most part). This way, the content creator gets the top result, and not one of the thousands of sites that embed the video afterward.
  5. E-commerce Integration
    Trying to segregate e-commerce from other website functions is a common mistake. According to the L2 study mentioned above, nearly one in four brand blogs doesn’t have e-commerce integration. One way to judge the effectiveness of e-commerce integration is to ask: If a website has a blog discussing a certain product, how many steps does it take to get from the blog to finish buying the product. The more steps it takes, the more likely it is the consumer will fall out of the sales funnel. At a minimum, there should be a link from the blog to the specific product mentioned in the post. The user shouldn’t have to go searching the site to find an item mentioned on the blog. A better option would be a widget that would let customers add the item to their carts without having to leave the blog. They may find other items to buy if they keep reading articles, so you give them the option to add items, but let them check out whenever they want. It also works in reverse. If an item in the shop has been mentioned in blog posts, it should be easy for consumers to see those article links, open them (in a new tab or window), all without disrupting the shopping experience. Improving the e-commerce integration of a site will boost revenues and ROI for internet marketing.

The point of all of these changes is for business owners to make their sites more valuable and useful to consumers than any similar sites. The average Internet consumer has become more selective in the sites he or she uses, and providing an unrivaled experience is necessary if a business depends on return visits. Making a website more than just a website isn’t about a fancy or flashy design. Rather, a smarter design that makes a site more user-friendly with high-quality content worth returning for is all that is needed to make a business or brand stand out among the rest. For more ways to create better content, read this article on Why Your Content Should Be Your Edge.

Rankings and Traffic Through Search Engine Optimization

Welcome to your SEO learning journey!

You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)

Combine this information with some practice and you are well on your way to becoming a savvy SEO.

The Basics of Search Engine Optimization

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs.”

Here’s what it looks like:

As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

Explore the chapters.

Chapter 1: SEO 101

What is it, and why is it important?

For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking

First, you need to show up.

If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.

Chapter 3: Keyword Research

Understand what your audience wants to find.

Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

Chapter 4: On-Site Optimization

Use your research to craft your message.

This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.

Chapter 5: Technical SEO

Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.

Chapter 6: Link Building & Establishing Authority

Turn up the volume.

Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.

Chapter 7: Measuring, Prioritizing, & Executing SEO

Set yourself up for success.

An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along.

The SEO Glossary

Understand key terms and phrases.

Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.

How much of this guide do I need to read?

If you’re serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they’re also worthy of your attention.

Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don’t give up; we have folks who can help you with instructor-led SEO training seminars.

We’re excited you’re here! Grab a cup of coffee, and let’s dive into Chapter 1 (SEO 101).

How To Improve Your Website Content

Content marketing is a technique where you improve your website content to increase your website reach, boost conversion rates and generate more leads. Content is the backbone of all your online marketing strategies – from organic search engine traffic to paid campaigns. It plays a big role in boosting every marketing tactic.


However, HubSpot research found that although 79% of marketers believe in the effectiveness of content marketing, only 6% know how to use it properly. To scale your business, you need to create content on your website and social media pages that focus on your customers’ needs. This will help to improve the trust that your audience has with your brand.

Instead of just focusing on your calls to action, you also need to create content that drives conversions. Fortunately, leveraging content marketing to boost conversions isn’t too hard. Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.

How To Improve “Website Content”

1. Create Persuasive CTAs

One of the best ways to enhance website content is to be more persuasive and exact in your How to optimize your websiteCTAs (call to action). The call to action is where you expect your target audience to do something – whether it’s signing up for free trials, buying a product, or subscribing to your newsletter.

Clearly convey what you want visitors to do. If you want them to sign up for a blog, just say it. To improve your conversions, you can include some case studies or social proof if it is appropriate. Also, you can use bullets to show prospective customers the benefits and details of what you’re offering.

Positioning your CTAs mostly depends on the marketing goal you’re pursuing. However, make sure they are detailed and exact as this will boost your conversions. Summarize your target action in a few words and put it inside a button.

2. Optimize Your Content for Purchase-Intent Keywords

Customers find and visit your website intending to convert, or not. If you want to persuade them to convert, create and optimize your content for conversion-oriented keywords. This will encourage them to take the action that you want them to take. Use long-tail keywords (three and four words that are very specific to what you’re selling) because people who search for these keywords are 2.5 times more likely to convert.

Also, use trigger words such as “free,” “new,” and “now” to capture the attention and create a sense of urgency among potential customers who are interested in making a purchase or signing up. Test and establish what trigger words convert more visitors based on your key metrics, and use them in your website improvement plan.

  • Add keywords naturally in your content. Use them in headlines, subheadlines and within your content. Avoid keyword stuffing and spell your keywords correctly.
  • Focus on audience preferences. Pay more attention to the type of content your target customers need the most — product pages, product reviews, guides, or videos.
  • Remember Your SEO. Write appealing SEO (search engine optimization) page headline and meta descriptions that will show up in organic results.
  • Add target keywords in all content. Include the target keywords in subsections within your content and in the FAQ page which helps customers get answers to their questions before purchasing your products.

3. Leverage Powerful Headlines

Headlines are one of the clever ways to make people read your content and boost your conversions. Thus, headlines should be your starting point in content creation if you want to boost your conversions.

Writing headlines that spark curiosity will encourage more people to click to read more, and these customers are more likely to subscribe and read the content you’re offering.

Here are some ideas to help you create high-converting headlines:

  • Create the numbered list titles. Titles with numbers are winners in click-throughs.
  • Create headlines with 5 to 9 words. Research suggests that headlines with eight words perform the best.
  • Include power words. Adding sensory power words in your headlines grabs readers’ attention and it takes your headlines to the next level. For instance, words such as “secret” and “danger” will make readers interested in reading more because they activate their imagination.
  • Use CoSchedule Headline Analyzer to analyze your headlines. This tool helps you to rate the ability of your headlines to drive conversions.

4. Build a Sense of Urgency

One of the best ways to boost conversions is to tell customers that the time to buy is now. Creating a sense of urgency in your content marketing efforts will make your customers worry the product might not be available in the near future.

A sense of urgency can improve your sales by as much as 332%. So focus on offering low-stock alerts, limited-time deals, and countdown timers for sales. However, don’t use urgency all the time. Only use it periodically, otherwise, customers won’t take your deals seriously.

Free Checklist To Help Improve Your Website Content

When you develop your value-driven content marketing strategy, it’s important that you understand who your audience is, while also knowing what your brand is and what you want that brand to represent and to whom. When you put your customer value and satisfaction first and focus on problem-solving, the more that customers will be attracted to you.

For maximum effect, experiment and see what content performs best in your content marketing. If you continually create conversion-driven content, it won’t take long before you see the results. For more information on how to improve website content, download my free checklist, The 5 Step Content Strategy and discover the best practices used by the most successful bloggers and online entrepreneurs.

Leave a Comment Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How to optimize your website

When businesses first started using the Internet for marketing, the goals were simple. At the time, content was a second thought since simply having a website was enough to put a business ahead of its rivals. As the Web has grown, however, so has the number of competitors and the expectations of consumers who using the Internet for shopping and information. For modern Internet marketers, it is vital that a website be geared toward satisfying consumer expectations for engaging, high-quality content and functionality that make e-commerce simple. This article will focus on five ways that business owners can use their content to make their websites more than just another website.

  1. High-Quality Content
    The best place to start any content marketing strategy is with a source for high-quality content. Producing high-quality content helps in several ways. There are literally trillions of Web pages out there, so to help find the best for search results, search algorithms are getting better at determining good content from shallow content. This means that writing longer content with a good writing style will get a site ranked higher than a one with short, poorly written articles. Aside from the SEO benefit, high-quality content gets readers to come back. Consumers realize that there is a dearth of good content on the Web, so they’ll return to a site that consistently delivers what they’re looking for. High-quality content also gets shared more, thus exponentially increasing the reach of the message. Whether a business chooses to produce a blog, video series, infographics, etc., the quality of the finished product must always be the primary concern. A little bit of great content is better than a truckload of crummy content.
  2. Up-to-Date In-Store Information
    For businesses where the website is linked to a local business, connecting the online and in-store experience is a great way to give consumers another reason to visit a site often. A recent study from Loyalty360 shows just how important the connection between online and in-store impressions can be. Its survey found that 47 percent of U.S. online shoppers are frustrated when in-store impressions are different from online impressions. As a specific example, the study noted that 60 percent of U.S. online shoppers are frustrated when websites display out-of-stock items. Up-to-date product availability information is an example of the kind of information that makes a website more than just a website. For example, Gamestop has a feature on its website that lets users search the inventory of all of its stores to find used or new items they want. This up-to-date information saves the consumer time and effort, which ensures return visits to the site. Research has shown that consumers are beginning to expect this functionality more and more from small and local businesses.
  3. User-Generated Content
    If the Internet has taught us one thing, it’s that people like to see content made by ordinary people. Businesses can use this to their advantage by making their site into an outlet for user-generated content. The simplest way to do this is to enable reviews and testimonials on the site. People trust online reviews almost as much as they do recommendations coming from someone they knew. And so long as it’s easy to do, happy customers will leave good reviews. Another way to utilize user-generated content is to encourage people to submit images or videos of themselves using the product or service. A recent study from L2 found that 18 percent of brands already use user-generated content on their homepage. Besides making a company or product seem more personable, using consumer-generated images shows people that a business cares about its customers and trust them enough to use them in images.
  4. Exclusive Video Content
    When deciding on a content mix for a content marketing strategy, business owners should try hard to include videos where possible. Video content is always popular on the Web and gets shared often. However, businesses need to get away from the habit of simply embedding videos from other sources onto their sites. It may seem like a good way to add videos without all the effort of content creation, but in practice, it’s more likely to generate return traffic for the content producer instead of the site that’s embedding the content. To illustrate, if a site embeds a YouTube video with interesting content, it’s likely that the viewers will simply go and subscribe to the YouTube channel, rather than returning to the site that first showed them the video, thus cutting out the middleman. When a business produces its own videos (which it can put on its own YouTube channel and then embed the video on the site), the consumers have to return to the business if they want to see similar videos in the future. Additionally, there is an SEO benefit for creating content first. Search algorithms know where content originates (for the most part). This way, the content creator gets the top result, and not one of the thousands of sites that embed the video afterward.
  5. E-commerce Integration
    Trying to segregate e-commerce from other website functions is a common mistake. According to the L2 study mentioned above, nearly one in four brand blogs doesn’t have e-commerce integration. One way to judge the effectiveness of e-commerce integration is to ask: If a website has a blog discussing a certain product, how many steps does it take to get from the blog to finish buying the product. The more steps it takes, the more likely it is the consumer will fall out of the sales funnel. At a minimum, there should be a link from the blog to the specific product mentioned in the post. The user shouldn’t have to go searching the site to find an item mentioned on the blog. A better option would be a widget that would let customers add the item to their carts without having to leave the blog. They may find other items to buy if they keep reading articles, so you give them the option to add items, but let them check out whenever they want. It also works in reverse. If an item in the shop has been mentioned in blog posts, it should be easy for consumers to see those article links, open them (in a new tab or window), all without disrupting the shopping experience. Improving the e-commerce integration of a site will boost revenues and ROI for internet marketing.

The point of all of these changes is for business owners to make their sites more valuable and useful to consumers than any similar sites. The average Internet consumer has become more selective in the sites he or she uses, and providing an unrivaled experience is necessary if a business depends on return visits. Making a website more than just a website isn’t about a fancy or flashy design. Rather, a smarter design that makes a site more user-friendly with high-quality content worth returning for is all that is needed to make a business or brand stand out among the rest. For more ways to create better content, read this article on Why Your Content Should Be Your Edge.

How To Improve Your Website Content

Content marketing is a technique where you improve your website content to increase your website reach, boost conversion rates and generate more leads. Content is the backbone of all your online marketing strategies – from organic search engine traffic to paid campaigns. It plays a big role in boosting every marketing tactic.


However, HubSpot research found that although 79% of marketers believe in the effectiveness of content marketing, only 6% know how to use it properly. To scale your business, you need to create content on your website and social media pages that focus on your customers’ needs. This will help to improve the trust that your audience has with your brand.

Instead of just focusing on your calls to action, you also need to create content that drives conversions. Fortunately, leveraging content marketing to boost conversions isn’t too hard. Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.

How To Improve “Website Content”

1. Create Persuasive CTAs

One of the best ways to enhance website content is to be more persuasive and exact in your How to optimize your websiteCTAs (call to action). The call to action is where you expect your target audience to do something – whether it’s signing up for free trials, buying a product, or subscribing to your newsletter.

Clearly convey what you want visitors to do. If you want them to sign up for a blog, just say it. To improve your conversions, you can include some case studies or social proof if it is appropriate. Also, you can use bullets to show prospective customers the benefits and details of what you’re offering.

Positioning your CTAs mostly depends on the marketing goal you’re pursuing. However, make sure they are detailed and exact as this will boost your conversions. Summarize your target action in a few words and put it inside a button.

2. Optimize Your Content for Purchase-Intent Keywords

Customers find and visit your website intending to convert, or not. If you want to persuade them to convert, create and optimize your content for conversion-oriented keywords. This will encourage them to take the action that you want them to take. Use long-tail keywords (three and four words that are very specific to what you’re selling) because people who search for these keywords are 2.5 times more likely to convert.

Also, use trigger words such as “free,” “new,” and “now” to capture the attention and create a sense of urgency among potential customers who are interested in making a purchase or signing up. Test and establish what trigger words convert more visitors based on your key metrics, and use them in your website improvement plan.

  • Add keywords naturally in your content. Use them in headlines, subheadlines and within your content. Avoid keyword stuffing and spell your keywords correctly.
  • Focus on audience preferences. Pay more attention to the type of content your target customers need the most — product pages, product reviews, guides, or videos.
  • Remember Your SEO. Write appealing SEO (search engine optimization) page headline and meta descriptions that will show up in organic results.
  • Add target keywords in all content. Include the target keywords in subsections within your content and in the FAQ page which helps customers get answers to their questions before purchasing your products.

3. Leverage Powerful Headlines

Headlines are one of the clever ways to make people read your content and boost your conversions. Thus, headlines should be your starting point in content creation if you want to boost your conversions.

Writing headlines that spark curiosity will encourage more people to click to read more, and these customers are more likely to subscribe and read the content you’re offering.

Here are some ideas to help you create high-converting headlines:

  • Create the numbered list titles. Titles with numbers are winners in click-throughs.
  • Create headlines with 5 to 9 words. Research suggests that headlines with eight words perform the best.
  • Include power words. Adding sensory power words in your headlines grabs readers’ attention and it takes your headlines to the next level. For instance, words such as “secret” and “danger” will make readers interested in reading more because they activate their imagination.
  • Use CoSchedule Headline Analyzer to analyze your headlines. This tool helps you to rate the ability of your headlines to drive conversions.

4. Build a Sense of Urgency

One of the best ways to boost conversions is to tell customers that the time to buy is now. Creating a sense of urgency in your content marketing efforts will make your customers worry the product might not be available in the near future.

A sense of urgency can improve your sales by as much as 332%. So focus on offering low-stock alerts, limited-time deals, and countdown timers for sales. However, don’t use urgency all the time. Only use it periodically, otherwise, customers won’t take your deals seriously.

Free Checklist To Help Improve Your Website Content

When you develop your value-driven content marketing strategy, it’s important that you understand who your audience is, while also knowing what your brand is and what you want that brand to represent and to whom. When you put your customer value and satisfaction first and focus on problem-solving, the more that customers will be attracted to you.

For maximum effect, experiment and see what content performs best in your content marketing. If you continually create conversion-driven content, it won’t take long before you see the results. For more information on how to improve website content, download my free checklist, The 5 Step Content Strategy and discover the best practices used by the most successful bloggers and online entrepreneurs.

Leave a Comment Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How to optimize your website

Did you know that the majority of small business websites receive less than 500 page views per month? If your website is floating around that number, or even lower, you probably want to know how to optimize your website so you can get more traffic.

The good news? We can help you do just that!

In this article, we’ll give you 7 tips and tricks that you can use to improve your website’s optimization. We’ll breakdown SEO, user experience, and everything else you need to know to improve your web traffic numbers over time.

Using this guide, you can turn your website into a powerful tool for your brand or business.

How to optimize your website

1. Make SEO Your Top Priority

We’ll be honest. If there’s one area of your website you should spend the most time and money on, it’s search engine optimization or SEO.

Without SEO, it’s next to impossible to generate the kind of traffic that you’re looking to generate. After all, you need the help of search engines like Google to drive users online to your site.

Of course, SEO is quite complicated and hard to learn, especially for newcomers. Our advice? Invest in the help of an SEO expert to ensure that you’re getting the best results.

2. Create a Positive User Experience (UX)

Looking to simplify SEO? Think of it like this: all you’re trying to do is make your site more attractive to search engines. And the best way to do that is to make sure that your site’s user experience (UX) is up to par.

After all, sites like Google don’t want to ruin their credibility with users by sending them to websites that run poorly. So, by making sure your website’s UX is solid, you can check most of the important SEO boxes at the same time.

3. Improve Your Site’s Download Speeds

One of the biggest pieces of the UX puzzle has to do with download speeds. After all, who is going to sit around and wait more than a few seconds for a website to load before they close out the window and try another site?

Because of this, we recommend that you go out of your way to improve your website’s download speeds. Let Google’s page speed checker help you out, as it’ll give you a rating, as well as some tips that you can use to speed up your site.

4. Invest in Responsive Website Design

It’s important to remember that, in 2021 and beyond, everyone will be browsing your site on different devices. Some of those devices have screens that are smaller, which is why responsive website design is a must-have.

The good news is, most themes nowadays are built from the ground up with responsiveness in mind. So, as long as you purchase a newer, highly rated theme, you should be good to go.

That way you can make sure that your website looks good, and works well, no matter what device a user is using to browse it.

5. Keep Your Navigation Layout Simple

Have you ever gone to a website, started browsing, and after a few clicks, still couldn’t find whatever it was you were looking for? It’s quite frustrating when that happens, right?

If you own a website, you need to make sure that you don’t recreate this experience for your users.

The best way to avoid this issue completely? Follow the “three clicks or less” rule. Simply put, if it takes more than three clicks to find something on your website, your navigation is too complicated and needs to be reworked.

6. Create Quality Content

There’s an old saying on the internet: content is king. And while it’s true, it’s important to note that quality content is the true kind of websites nowadays, especially with so much content out there.

No matter how well designed your site is, or how fast it runs, if your content isn’t up to par, you aren’t going to get the page views that you’re looking for.

So, focus heavily on creating content that people are going to want to read and share. Don’t feel pressured to create tons of content, either. Go the “quality over quantity” route to ensure that your website will stand out above the rest.

7. Track Your Analytics Closely

Got your website up and running? Want to make sure you continue to take positive strides? The best way to do that is to make sure that you’re creating smart future content plans that are guaranteed to be successful.

How do you go about doing this? By tracking your analytics closely and giving your users more of what they want.

Figure out what pages and articles do the best on your site. Then, create more content like that in the future. That way you can make sure that you’re giving yourself the best chance to find more success.

Looking for more detailed analytics? Check out this tool that helps you track more unique metrics. That way you can analyze your user’s habits more closely, helping you plan better for the future.

Still Not Sure How to Optimize Your Website?

As you can see, a lot goes into knowing how to optimize your website. With that being said, if you focus on SEO and UX, and you make smart choices with your content plans, you should be able to reach all of your goals.

At worst, you should be able to boost your traffic numbers rather fast. That way you can turn your website into something that you can use to grow your brand or business.

Looking for more web design tips and tricks? Check back with our blog often for tons of helpful ideas and information.

Rankings and Traffic Through Search Engine Optimization

Welcome to your SEO learning journey!

You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)

Combine this information with some practice and you are well on your way to becoming a savvy SEO.

The Basics of Search Engine Optimization

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs.”

Here’s what it looks like:

As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

Explore the chapters.

Chapter 1: SEO 101

What is it, and why is it important?

For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking

First, you need to show up.

If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.

Chapter 3: Keyword Research

Understand what your audience wants to find.

Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

Chapter 4: On-Site Optimization

Use your research to craft your message.

This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.

Chapter 5: Technical SEO

Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.

Chapter 6: Link Building & Establishing Authority

Turn up the volume.

Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.

Chapter 7: Measuring, Prioritizing, & Executing SEO

Set yourself up for success.

An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along.

The SEO Glossary

Understand key terms and phrases.

Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.

How much of this guide do I need to read?

If you’re serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they’re also worthy of your attention.

Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don’t give up; we have folks who can help you with instructor-led SEO training seminars.

We’re excited you’re here! Grab a cup of coffee, and let’s dive into Chapter 1 (SEO 101).