How to apply cream blush

While applying blush seems like it should be pretty simple—and it is with practice—finding the right way to apply it to complement your face shape takes time. Whether your face is round, square, oval, or heart-shaped, it can be hard to lock down the best method for how to put on blush with all the techniques, tips and tricks out there. Well, we’re removing all the noise and making it easy. Here, we’re breaking down where to apply blush for every face shape.

How to Apply Blush If You Have a Square Face

Working with a square face? It’s best to keep things basic by applying blush on the apples of your cheeks. This can also help to soften angular face shapes. Focus on the apples of your cheeks and then blend outward for a soft look. Make sure not to blend the product too far out horizontally to avoid the illusion of a wider-looking face.

How to Apply Blush If You Have a Round Face

Your goal, when you have a round face, should be to make your cheekbones pop. Applying blush to the apples of your cheeks can give your face a rounder appearance and soften your cheekbones. Give your face an angular look by applying blush slightly lower down and toward the outside of your cheeks. Avoid blending toward your nose since that can make your face look rounder, too.

Editor’s tip: Swap out shimmer-packed blush formulas for matte options to help prevent your cheeks from looking overly cherubic.

How to Apply Blush If You Have an Oval Face

If you have an oval face, you’re in luck. When it comes to where to put blush, you can pretty much get away with anything. Just make sure to avoid applying blush under your cheekbones—that’s actually where you should contour . When you apply blush under your cheekbones, you can end up looking like you have windburn instead of a rosy glow.

How to Apply Blush If You Have a Long Face

Having a long face means you have more room for blush. Start under the pupils and blend to the middle of your cheeks. Apply it in a slight semicircle or a straight line to make your face appear shorter (if that’s the goal).

How to Apply Blush If You Have a Heart-Shaped Face

Since heart-shaped faces can appear pointy, you’ll want to soften your features. To do so, apply blush in ‘C’ shapes from the top of your cheeks to above the end of your eyebrows . You can also add a bit of blush to the center of your forehead to create balance between your forehead and chin.

How to Apply Blush If You Have a Diamond Face

Knowing where to put blush in order to flatter a diamond-shaped face can help draw attention upward and soften your features. Simply apply blush to the tops of your cheekbones and blend outward toward your ears.

Remember to Consider Your Skin Tone and Type

For your best blush application ever, you’ll need to determine your skin type and tone in addition to your face shape. In terms of tone, look for blushes that mimic your skin’s undertones . If you have a warm tone, pick warm-toned blushes. If you have a cool tone, reach for cool-toned blushes. Additionally, if you have skin redness , you’ll always want to opt for a cool-toned blush to avoid drawing attention to your already-rosy hue.

As for skin type, whether your skin is dry or oily will impact the type of blush you want to apply. A powder blush may call attention to dry spots, whereas a cream formula will blend better over your skin. As for those with oily complexions, cream blushes will need to be extra long-wearing to avoid makeup meltdown, which is why many people with oily skin opt for powder blush.

Our Best Blush Products

Now that you know how to apply blush based on your face shape, you’ll no doubt want to actually, you know, use it. Here are our best blushes to have in your makeup bag .

L’Oréal Paris True Match Blush : This blush comes in 12 skin-flattering shades with options that have cool, neutral, and warm tones. So, you can prepare to flaunt a natural flush of color with every use.

Editor’s Tip: While certain makeup products can be applied with your fingers, unless you’re using a cream formula, blush isn’t one we recommend smudging on with your hands. For powder blushes, use a fluffy brush to sweep the product onto your face.

L’Oréal Paris Infallible Longwear Blush Shaping Sticks : These long-lasting cream blushes are buildable to help you achieve your perfect level of intensity. Complete with a stick shape, this staple makes the ideal travel companion for on-the-go application.while your fingers will do, we recommend using a makeup sponge to apply the product and blend out any harsh lines.

L’Oréal Paris Age Perfect Makeup Radiant Satin Blush with Camellia Oil : Made with mature skin types in mind, this blush offers a creamy, satin formula that gives cheeks a natural-looking wash of color. Best of all, there’s no need to worry about any caking or drying out. Available in six gorgeous shades, you’ll be sure to find the right color for you.

L’Oréal Paris Summer Belle Makeup Blush Please! : Formulated to give your cheeks a delicate shimmer, you can achieve a sun-kissed glow every time you reach for this powder blush. And it’s not just for the summer—use it year-round for a flush that warms up the face just right.

Speaking of lasting power, you’ll want to lock your blush in place. After all, you don’t want it to fade away for a less than lively complexion. To set your blush—and the rest of your makeup, while you’re at it—mist your face with the L’Oréal Paris Infallible Pro-Spray and Set Make-Up Oil-Free Setting Spray .

How to apply cream blush

If we were to hold a popularity contest for the contents of our makeup bag, certain products, like mascara, concealer, and lipstick would have a permanent place in the spotlight. Cream blush, on the other hand, would fall somewhere between bright lipstick and individual falsies—nice in theory (we do envy that lit-from-within flush, after all), but usually avoided due to fear of looking too clown-like.

But, it actually might be time to re-evaluate this cream blush trend, altogether. Cream blush, when applied correctly, can give you a glowy, slightly dewy flush that traditional powder blush can’t. Plus, the texture makes it ideal for people with dry or mature skin (read: no more cakey finish!) Since it’s important we know how to apply cream blush correctly, here’s a video and a simple step by step guide on how to do so, you won’t be disappointed. Ahead, watch celebrity makeup artist Bob Scott’s cream blush tutorial for a natural, seamless flush.

Click Play to Watch MUA Bob Scott’s Cream Blush Tutorial

Meet the Expert

Bob Scott is a celebrity makeup artist with clients among the likes of Karlie Kloss, Padma Lakshmi, and more.

Step One: Prep Skin and Apply Foundation

To ensure your skin is prepped and hydrated for cream blush, go through your usual skincare routine before applying any makeup. It’s important to use products that will add some dew to your skin such as hydrating moisturizers and face oil. A great moisturizer to use for hydration is Tatcha’s The Water Cream ($68), and Tata Harper’s Retinoic Nutrient Face Oil ($150) is super nourishing.

Once your skin is ready, you can certainly apply whatever makeup you want (i.e. mascara, brows, and lipgloss), but the key is to start with just foundation or a tinted moisturizer on the face, along with concealer. When you think about using cream-based products, liquid foundations are best to use with cream blush, because they work well together as far as texture is concerned. When you apply cream blush alongside powder products, they can tend to get splotchy or not glide as easily as you’d hope.

Step Two: Apply Cream Blush to Apples of Cheeks

How to apply cream blush

You can apply your cream blush to the apples of your cheeks in a sweeping upward motion with a blush brush. If you don’t have a brush, your fingers are okay to use, just make sure they have nothing else on them. To learn where the apples of your cheeks are, give a slight smile and apply the cream blush right where your cheek looks the most round in the center. Blending upward along the cheekbone adds more depth, and helps you avoid looking like you placed two large dots of blush.

If applying color to your cheeks feels out of your comfort zone, it’s totally okay to start lightly and blend more as you go. You don’t need to add a ton of product to get the natural, flushed effect. I’ve chosen Westman Atelier Baby Cheeks Blush Stick ($50) and am using Clé de Peau Beauté Cream Blush Brush ($50) to apply it.

Step Three: Add Highlighter and Bronzer

After you've applied your cream blush, you can go in and add highlighter or bronzer, or both if that's what you fancy. I'm applying Hourglass Cosmetics Ambient Lighting Palette here that can be used on top of cream products, to give some extra radiance and glow to the skin. Since cream will grab anything that's placed on top of it, highlighter is the perfect choice when wanting to add a healthy glow to your complexion.

If you're adding bronzing powder to the face, go ahead and sweep it over the forehead, down under the cheekbones in the natural hollows of your face. An easy way to find the hollow parts is to suck them in and purse your lips like a fish. When you apply bronzer in this area, it helps to give you an instant contour. You can even bring it as far as the jawline to create warmth all over the face that looks natural.

Step Four: Ensure the Color is Even

For the final step, take a look at your cheeks and make sure that the color is even on both sides and looks flattering. If you've over-applied, it's really easy to correct by blending the color down with your brush some more, or a makeup sponge. Make any last-minute touch-ups you might need, and congratulate yourself as you're now officially a cream blush master.

If there was one makeup product that truly lent itself to the smooth, blendable nature of cream formulas, it’s that happy pop of color we all know and love called cream blush. The result of a good cream blush is a fresh, joyful glow that makes everyone look just a little bit prettier.


Cream blush works on all kinds of skin types and across all age ranges—but it’s especially perfect for dry or more mature skin which always needs that extra bit of moisture. The one skin type that might have issues with cream blush is very oily skins—powder formula makeup will always be the better option.


Unlike lip or eye color, cheek color is meant to be as natural-looking as possible—you never really want to look like you’re wearing blush. You want that lovely bloom of color on your cheeks to appear from within. Powder blushes are wonderful, but much easier to overdo than cream formulas, which by nature are very sheer and lightweight. Plus they’re super-simple to apply—one might not know how to wield a blush brush with confidence, but we all know how to finger paint, which is basically how you apply cream blush.


Traditionally, blush usually goes on over foundation, but with cream blush you can be more experimental, since it’s the same creamy consistency as foundation, BB cream and tinted moisturizer. It layers really well. Some people like applying it before foundation to tone down the color. It’s a personal preference.

Start with a small smudge of color (you can always go back and apply more), smile brightly in the mirror and then blend the cream blush into the apples of your cheeks, distributing an even amount of color on both sides.

/media/mny/us/face-makeup/blush-bronzer/cream-blush/half-width-image-with-number/cream-blush-application-step-1.jpg” alt=”Model applies cream blush by first tapping 1-2 dots of formula onto the apples of her cheeks.” width=”” />


A little goes a long way. Apply cream blush with fingers — squeeze 1 to 2 dots onto fingers, and tap onto the apples of your cheeks.

Cheek Heat Gel-Cream Blush, Face Makeup

/media/mny/us/face-makeup/blush-bronzer/cream-blush/half-width-image-with-number/cream-blush-application-step-2.jpg” alt=”Model applies cream blush by blending 1-2 dots of formula into the apples of her cheeks.” width=”” />


Blend the cream blush formula smoothly into skin.

Cheek Heat Gel-Cream Blush, Face Makeup

/media/mny/us/face-makeup/blush-bronzer/cream-blush/half-width-image-with-number/cream-blush-application-step-3.jpg” alt=”Model wearing Maybelline New Yorks cream blush, Cheek Heat Gel-Cream Blush, in pink.” width=”” />

How to apply cream blush

It’s no secret that as the seasons change, our makeup bag inevitability changes, too. One product that we consider a staple year-round, though, is cream blush. In the summer, we love it for its ability to give our skin a flush of color while imparting that dewy, wet finish because we all know summer is all about the glow. And in winter, the hydrating formulas are lifesaving for our dry skin. With that said, applying a cream versus a powder blush can be a little intimidating, especially if you’re new to the wet formula. Luckily, here to give us all of his golden tips is professional makeup artist Kasey Spickard. “The goal of blush is to add flush and warmth back to the skin, which you may have covered up with your foundation and concealer,” says Spickard. “And cream blushes are fantastic because they are blendable and melt into the skin to give a true-looking flush without drying the skin.” To find out exactly how he applies cream blush, keep reading. TIP #1: Warm it Up Unlike a powder blush, cream formulas can get a little cold in between uses, which makes them a little hard to blend. To make it easier to use, Spickard says it’s best to warm it up. “Before applying to the face, I like to take my ring finger and swipe it into the cream blush in a circular motion, then swirl it onto the back of my hand to warm it up,” says Spickard. Warming up the product on the back of your hand will allow it to blend more easily into the skin and create a more natural finish. TIP #2: Buff it Out When applying your cream blush, it’s super important to blend it out onto your cheeks and into your temples. “Smile, then lightly tap the product with your ring finger onto the apples of the cheeks and up the cheekbone,” says Spickard. Next, buff the product into your skin in circular motions using a brush like the Urban Decay Optical Blurring Brush. We suggest pairing this brush with the Maybelline New York Cheek Heat blush as it’s a gel-to-cream formula that creates a buildable, beautiful and natural finish.

How to apply cream blush

TIP #3: Powder to Finish “A great way to make your cream blush last throughout the day is to layer a powder blush on top of it to set it,” Spickard suggests. After you’ve applied your cream blush, set it with a powder of the same shade. We love the Maybelline New York Fit Me Blushes for the creamy powder formulas and large shade range that complements many skin tones. “It’s the same idea as using a powder to set your foundation to make it last all day,” adds Spickard. Read More: Why Your Blush Looks Splotchy — and How to Fix It Hydrating Lip Products From Target That Will Save Your Chapped Lips The Best Blushes for Medium Skin Tones, Hands Down

Our cream Blush Stick features an easy-gliding, super buildable cream-gel formula that applies to your skin with ease. With our user-friendly tutorial, you’ll learn all the tricks you need to get a just-right wash of buildable color. Our cream Blush Stick has a cream-gel blush that applies like silk one one end, and a built-in contour brush on the other end is that diffuses blush or bronzer color for a natural, cream-powder finish. Grab your blush stick and follow along with our makeup tutorial.

Step #1: how to apply the cream blush stick

For a healthy flush of color, apply the silky cream-gel blush stick color in small strokes on the apples of your cheeks, tops of cheekbones, and on the bridge of your nose. If you’re unsure of where the apples of your cheeks are, hold three fingers next to your nose and apply the blush to the area after your third finger.

Step #2: how to use the contour brush

Turn your product to the opposite side and use the built-in angled contour brush to blend the blush into skin in light, circular motions. Easily get a naturally luminous flush of color with our clean beauty Blush Stick (100% vegan, cruelty-free and free of parabens, d5 and synthetic fragrance).

If you found these tutorials helpful, share them on Instagram. We hope these tricks and tips help you in getting the most from your face makeup. Check out our Bronzer Stick; it’s works seamlessly with our blush for a glowing complexion.

How to apply cream blush

Every woman needs to know how to apply cream blush. Cream blush is so in trend right now. It is considered as a better version of powdered blush. It is less messy and the color variation is more vibrant. This type of blush is also considered as more versatile and easier to use.

If you love using cream blush, the application of the blush should be understood. It is no different from applying the good old-fashioned powdered blush. However, there will be some tricks to apply the cream blush properly, whether you are using brush, fingers, or other applicators. Read them and decide which applicator you want to use to apply the cream blush on the cheek.

These are some of the best explanations that you can get about applying cream blush on the cheek. Read these explanations before attempting to apply the blush, especially for the first time, in order to avoid any mistakes while applying. Here are the explanations for you to read and to understand eventually.

How to Apply Cream Blush Using Highlighter Brush

The most common tool to apply blush is a highlighter brush. It is considered versatile, too, as it can be gripped easily and usable to apply not only blush, but also several other types of makeup. Here are the steps on how to apply cream blush using highlighter brush.

  1. Dab the Brush into Cream Blush

Open the lid of the cream blush. Hold the brush steadily and then dab the tip of the brush into the cream blush. Do not over do this as a few dips of the product can already color the entire cheek with ease.

  1. Tap the Brush onto the Cheek

Now apply the brush onto the cheek. It should be applied on the apple of your cheek if you want the best effect. Also, the cheekbone must be applied with blush, too. Do this carefully as not to make the color too apparent.

  1. Repeat on the Other Cheek

When one cheek is done, move the brush to the other cheek. Dab the brush into the blush container once again and repeat the same process. Make sure both cheeks have the same shades and colors.

Applying the Cream Blush Using Your Fingers

If you do not like using any tools in applying makeup, you do not need to worry about it because you already have the best tools: your fingers. This is the step-by-step tutorial on how to apply cream blush using nothing but your fingers. It is easier and certainly cheaper for sure.

  1. Wash Your Hands

You do not want to ruin your makeup by applying dirty fingers on your face. This is why you need to wash your hands first before applying anything on the face, including applying the cream blush. Wash it properly and dry it well.

  1. Dip Your Fingers in the Product

The next thing to do is to dip the tip of your finger into the cream blush container. Make sure it is not too deep so the color won’t be overpowering on the cheek. It is better on this step, too, if you have short fingernails.

  1. Swipe Your Fingers on the Cheeks

Now, swipe your fingers on the cheek. Use the rest of your fingers to help blending the blush and make it appears as natural as possible. When one cheek is done, wipe your fingers with some damp makeup towel and move to the other cheek.

Using Beauty Blender Sponge

In the recent years, beauty blender sponge started to become a thing. The sponge is in the shape of teardrop and many women believe that the sponge is easier to hold and it has great ability in blending the makeup. Here is how to apply cream blush using this applicator.

  1. Dip the Sponge in the Cream Blush

There should be two ends of the beauty blender sponge. Take one end and dip it to the cream blush product. Dip it gently not to soak the entire end with the product. Then, you need to wipe out excess cream, if any.

  1. Swap the Sponge Onto Your Cheeks

Swap the blender onto your cheek. Start by applying it to the edge of the cheekbone down to the end. Make sure that you do not over do this as beauty blender can easily apply the color to the cheek.

  1. Flip the Sponge and Blend

Flip the beauty blender to its other end. It should be the end with no cream in it. Use it to blender the cream blush as naturally as possible. The cheek should look naturally blushed and not overpowered with colors.

Applying Cream Blush Flat Makeup Sponge

If you like the good old-fashioned flat makeup sponge and you have like a ton of them at home, use them to apply the cream blush. They are totally useful for this goal. This is howto apply cream blush using flat makeup sponge at home. Here they are for you to read.

  1. Dab the Sponge into Blush

The first thing you want to do here is to dab the sponge. If the sponge is a little bit dry, you can spray some water on the sponge first. Then, when it is more flexible, dab the sponge into the cream blush.

  1. Apply the Blush on the Cheek

Apply the blush evenly on the cheek. It should be applied on the apple of the cheek and on the cheekbone, too. Do this part carefully so that the color gets distributed evenly around the entire cheek. Make sure the color won’t be too reddish, though.

  1. Blend the Blush

Well, after the blush is applied on the cheek and swiped on the cheekbone, blend the blush well by using other part of the sponge. Blend until there is no thick color to appear on the cheek. The cheek should look naturally blushed. This is basically the last step on how to apply cream blush using the sponge.

How to apply cream blush

As with any makeup product, the key to making something really work for you is to experiment with it and try it a few different ways. Everyone’s skin chemistry is a little bit different, not to mention our desired results and application style. Below, we give the step by step on how to apply cream blush perfectly. At the end, we have a few tips and tricks so you can really have fun playing around with your cream blush!

How to apply cream blush


In this article:

Cream Blush Tutorial

While traditionally the best way to apply cream blush is after foundation and before setting powder, you might find that the particular cream blush you have looks better under foundation or maybe it actually blends nicely over powder.

How to apply cream blush


  • Make sure to start with clean, well-moisturized skin. The more hydrated your skin, the longer-lasting and more luminous your makeup will look, while makeup over dry skin tends to look cakey.
  • If you’d like, apply a layer of primer all over your skin, smoothing it over gently. You can skip applying the primer to your cheeks if you’re applying oily cream blush, as oils and silicones don’t always play nicely.
  • If you don’t wear foundation, or if you would like to have as sheer as possible a blush application then this is your moment to put on your cream blush.
  • For a more saturated cream blush application, smooth on your cream or liquid foundation next. Try to keep the application as light as possible, especially around the part of the cheeks where you would like to apply your blush.
  • There are a few ways in which you can apply your cream blush. If you have a cream blush that comes in the form of a roll-up stick, you can either make a few dots of cream blush along the top of the apples of your cheeks, or draw on a small stripe. Blend it out in circular motions using your fingers, a stippling brush or a rigid brush, or a damp makeup sponge or beauty blender.
  • For a cream blush that comes in a pot, use your fingers, a stippling brush, or the fat end of a damp beauty blender-style sponge to apply it. Start with stippling or tapping motions first, in order to deposit the color on to the skin.
  • Concentrate the color on the top of the apples of your cheek, not too close to the nose, and then slowly work your way outwards so that the color is most concentrated at the center and fades out towards the temples and the part of the cheek closer to the nose.
  • Often repeating the tapping motion will be enough to blend out the cream blush perfectly. If that hasn’t blended out the cream blush enough, switch over to circular swiping motions until the color is sheered out to your satisfaction.
  • If, after applying your cream blush, you feel like the application looks a little too heavy and the color is too opaque, load up whatever you use to apply your foundation with just a bit of foundation, and stipple it over your cream blush. This will sheer out and soften the blush significantly.
  • Finish off your complexion makeup as necessary – you might want to apply concealer, cream contour, or cream highlighter.
  • If necessary, set your face with the powder you would normally use. A translucent powder is best for keeping the flush of your cream blush showing, while a setting powder with pigment or a powder foundation will help cover the blush if you’re finding that it looks too strong.
  • Now you can apply any powder-based complexion products like bronzer, contour, powder highlight, as well as powder blush if you’d like a bit more color to your cheeks.
  • Finish off your makeup as you normally would, capping off the eyes, brows and lips in whatever way you like. For a monochromatic look you can apply your cream blush to your eyelids with your finger or with a synthetic eyeshadow brush, and apply it to your lips with your finger or with a lip brush.

How to apply cream blush


Other Cream Blush Makeup Tips

  • This might be old news by now, but you really don’t have to apply cream blush only on your cheeks! Many formulas look beautiful on the lips, while others double nicely as eyeshadow. Wear your cream blush on eyes, lips, and cheeks for a fashionable monochrome look.
  • Matte cream blushes can be mixed with a concealer or foundation made up of similar ingredients (if the ingredients are too different, then you’ll have unsightly separation), either to make the color softer or to give a tint to the foundation. This can have a lot of different applications!
  • A coral or orange-tinted cream blush mixed with foundation can become a color corrector for a blue under-eye tint.
  • A glowy or bronzy cream blush, especially a more liquid one, can be combined with foundation to turn it more luminizing.
  • Your glowy cream blush can be combined with primer (as long as both are silicone-based) to turn it into a strobe cream.
  • If you want a multi-dimensional look that will last for hours, feel free to use a bit of powder blush after you’ve applied and set your cream blush. This will add more complexity to your makeup look.

How to apply cream blush


How to apply cream blush

Blush can be a great way to bring a subtle hint of colour to your face and accentuate your cheekbones, and when combined with suitable eye makeup and done up lips, makes for a killer look. However, sometimes powder blush tends to give your skin a dry, cakey, and artificial look, which can appear highly unpleasant when viewed up close.

Cream blush can be a suitable alternative to the powder kind, and in addition to moistening and moisturising the skin, gives it a fresh, young, and dewy look if applied properly. While the cream variety is rising in popularity, it is far more difficult to use than powder blush which can simply be swiped on to the skin with a brush, so don’t count on a perfect result the first time you use it. Instead, practice and experiment, and make sure you get comfortable with it before using it for an event.

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Begin by selecting a shade which complements your skin tone and type. Cream blushes tend to work well for normal to dry skin, but can be a bit tricky to manage on oily skin, as they can increase the oiliness. Consult the assistant at your makeup counter to ensure you select a suitable cream blush.

Wash your hands and cleanse your face before you begin. Start by dipping your finger into the product, and taking out a small amount – a little bit of cream blush goes a long way, so don’t use too much.

Start dabbing the cream blush along your cheekbone lightly, putting on three to four dots. Once this is done, start patting the dots with your fingertips – this will warm the cream blush, and make it easier to spread.

Pat and swipe gently, moving upwards towards your temple and swirling and blending it into your skin until the product is completely absorbed. Cream blushes are usually highly pigmented, so go easy with the product – it is meant to be applied in layers, and built slowly, not overloaded on to the skin in one go, as that will create an unpleasant cakey effect.

Start slow and easy – check to see if you like the effect after your first go, and if the colour is still too light for your liking after the first application, you can always layer it, and apply another coat. Simply repeat the process if you like, until you achieve the desired colour and intensity.