How to wear bold eyeshadow

We’re always looking for a new beauty look to try—and what’s not to love about bold black eye makeup? This beauty trend has been everywhere from your local hangout to the runway to the red carpet. Of course, a bold look like this one is so much more than eye makeup. Ready your blackest eyeliner and smokiest eye shadow, because we’re sharing how to wear a bold black eye makeup look.

STEP #1: PREP YOUR FACE

Before doing your eye makeup, you want to give yourself a flawless complexion. Here’s how to get one:

1. Apply makeup primer

Start by applying a makeup primer to ensure your look is long-lasting. The L’Oréal Paris Magic Lumi Primer Magic Lumi Light Infusing Primer is a light infusing primer that blends seamlessly into your skin and will give you a luminous glow.

2. Move on to foundation

After applying primer, grab your foundation. For this look, you’ll want a foundation that has high coverage. The L’Oréal Paris Infallible Total Cover Foundation gives 24 hours of full coverage while having a lightweight feel on your skin. Apply it using the L’Oréal Paris Infallible Blend Artist Foundation Blender using dabbing and rolling motions to effortlessly blend it into your skin.

STEP #2: Define Your Face

Don’t let your look fall flat. Sculpted features will truly complement this look. Don’t worry, it won’t take the attention away from your eyes!

1. Highlight with concealer

First use a concealer to leave your eyes looking more awake. Apply the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer in a color that is 1-2 shades lighter than your skin tone. Dot it on in an upside-down triangle shape under your eyes, on the bridge of your nose, and on the center of your chin to highlight your features. Blend it in using your same makeup blender for seamless application.

2. Get sun-kissed skin

Next, it’s time to apply a bronzer. The L’Oréal Paris True Match™ Lumi Bronze It Bronzer will give you a sun-kissed glow. Apply the bronzer to the corners of your forehead, jawline, and the hallows of your cheeks.

3. Complete your cheeks with blush

After you’ve applied your bronzer, add a subtle touch of color to your cheeks with a blush. Avoid bright colors as this will take away from the intensity of your eye makeup look. The L’Oréal Paris True Match™ Blush in Rosy Outlook will give your cheeks the perfect flush. Apply this to your cheekbones, steering clear of the apples of your cheeks.

STEP #3: FILL IN YOUR BROWS

Just as important as your eye makeup itself, you want to make sure your brows are full and defined. Fill your eyebrows in using the L’Oréal Paris Brow Stylist Definer Mechanical Pencil. Lightly fill in the natural shape of your brows with purposeful strokes. Comb through your brows to softly blend.

STEP #4: GET YOUR SMOKE ON

Your eye makeup is the center of this look. For a bold black eye look, you’ll want to stick with matte eye shadow shades. The L’Oréal Paris Colour Riche Quads in Cookies & Cream has all the colors you’ll need for this look. Here’s how to apply it.

1. Smudge a grey shade across your lids

First, use the dark grey color allover your lids.

2. Place black eye shadow in the crease

Next, apply the black with a fluffy eye shadow brush to the crease of your eye. Use a blending eye shadow brush to ensure the two colors blend seamlessly.

3. Apply a brow bone highlight

Apply the white shade on your brow bone to highlight it.

4. Define your lower lash line

Take the black shadow with a small, flat top eye shadow brush and drag the shadow along the lower lash line, making sure to blend and smudge the line so it isn’t too harsh.

Once your eye shadow is complete, line your waterline using a black eyeliner to intensify the look. The L’Oréal Paris Pro-Last Waterproof Pencil Eyeliner in Black will last up to 24 hours, making it ideal for your night out.

Finish your eyes by applying mascara. Since this eye makeup look is more intense than your everyday eye look, you’ll want to amp up your lashes a little more than you usually do. The L’Oréal Paris Voluminous X Fiber Mascara in Blackest Black will give your lashes extreme volume and length.

STEP #5: COLOR YOUR POUT

To complete the look, a neutral, barely-there matte lip color will keep the attention on your eyes. The L’Oréal Paris Colour Riche Matte Lipstick in Matte-Cademia is a nearly nude color that will leave your lips feeling soft and smooth.

STEP #6: SEAL IN YOUR MAKEUP

Now that all of your makeup is applied, ensure it lasts by applying a setting spray. Spray the L’Oréal Paris Infallible Pro-Spray & Set Makeup Extender Setting Spray 8-10 inches from your face 4-6 times in an “X” and “T” motion.

We love a good eye makeup-focused makeup look. Check out our article, How to Create a Winged Eye Shadow Eye Makeup Look for another bold eye makeup look to try!

How to wear bold eyeshadow

For those of us who are color shy, bright eye makeup is like the bad boy of the beauty world — equal parts thrilling and intimidating, great for the occasional night out , but ultimately not what you’ll settle down with for everyday life . Those taupes and grays just seem so much, well, safer. Sigh.

We get it, but there’s a new formula that may make you reconsider the eye candy: the liquid eyeshadow, namely L’Oréal Infallible Paints Liquid Eyeshadows . The dual-colored shadow looks more like lip gloss than eyeshadow, complete with a sponge-tipped applicator. The beauty of it? Its slick formula delivers a smooth, layer of bright color that’s customizable. Swipe it on and blend out for a soft wash of color, or build up to a more intense, color-saturated lid. Each one comes with two shades—one bright and one lighter hue. Blend the two, use the lighter shade as a highlighter in the inner corner of your eyes, or wear one shade at a time. You’ve got serious options.

So, how to do you apply it? You can use the applicator or your fingertips, but for a pro-like application, makeup artist Jessika Bekteshi says to dab liquid shadows on the back of your hand and blend it onto lids using a makeup brush. “You’ll get a more even distribution across lids,” says Bekteshi. Blend it through the crease. Just work quickly. Once it sets, the shadow stays put until you wash it off. Then add some definition by layering with L’Oréal Infallible Paints Liquid Eyeliner in a bold blue or green, or stark white or black. (Or wear the liner separate from the eyeshadow for two different takes on the bright eye look.) Try a graphic, precise line. Or, for a softer look: “Draw a tight line across the lash line, and then use a flat smudge brush to blend,” says Bekteshi. Finish by curling lashes and applying a couple coats of black mascara .

Note: When going bright on your lids, create balance on the rest of your face with a pink or peach blush and a pinky nude lip, says Bekteshi. If you’re feeling bold, amp it up to a bordeaux lip shade, she adds.

How to wear bold eyeshadow

Your Guide to Choosing the Right Shade

How do you make bright color even more wearable? You pick one that works with both your skin tone and eye color. Here, your no-fail cheat sheet.

The Best Bright Eyeshadow Colors for Fair Skin Tones

How to wear bold eyeshadow

The Best Bright Eyeshadow Colors for Medium Skin Tones

How to wear bold eyeshadow

The Best Bright Eyeshadow Colors for Olive Skin Tones

How to wear bold eyeshadow

The Best Bright Eyeshadow Colors for Dark Skin Tones

How to wear bold eyeshadow

For those of us who are color shy, bright eye makeup is like the bad boy of the beauty world — equal parts thrilling and intimidating, great for the occasional night out , but ultimately not what you’ll settle down with for everyday life . Those taupes and grays just seem so much, well, safer. Sigh.

We get it, but there’s a new formula that may make you reconsider the eye candy: the liquid eyeshadow, namely L’Oréal Infallible Paints Liquid Eyeshadows . The dual-colored shadow looks more like lip gloss than eyeshadow, complete with a sponge-tipped applicator. The beauty of it? Its slick formula delivers a smooth, layer of bright color that’s customizable. Swipe it on and blend out for a soft wash of color, or build up to a more intense, color-saturated lid. Each one comes with two shades—one bright and one lighter hue. Blend the two, use the lighter shade as a highlighter in the inner corner of your eyes, or wear one shade at a time. You’ve got serious options.

So, how to do you apply it? You can use the applicator or your fingertips, but for a pro-like application, makeup artist Jessika Bekteshi says to dab liquid shadows on the back of your hand and blend it onto lids using a makeup brush. “You’ll get a more even distribution across lids,” says Bekteshi. Blend it through the crease. Just work quickly. Once it sets, the shadow stays put until you wash it off. Then add some definition by layering with L’Oréal Infallible Paints Liquid Eyeliner in a bold blue or green, or stark white or black. (Or wear the liner separate from the eyeshadow for two different takes on the bright eye look.) Try a graphic, precise line. Or, for a softer look: “Draw a tight line across the lash line, and then use a flat smudge brush to blend,” says Bekteshi. Finish by curling lashes and applying a couple coats of black mascara .

Note: When going bright on your lids, create balance on the rest of your face with a pink or peach blush and a pinky nude lip, says Bekteshi. If you’re feeling bold, amp it up to a bordeaux lip shade, she adds.

Your Guide to Choosing the Right Shade

How do you make bright color even more wearable? You pick one that works with both your skin tone and eye color. Here, your no-fail cheat sheet.

The Best Bright Eyeshadow Colors for Fair Skin Tones

The Best Bright Eyeshadow Colors for Medium Skin Tones

The Best Bright Eyeshadow Colors for Olive Skin Tones

The Best Bright Eyeshadow Colors for Dark Skin Tones

The fun about makeup is that all the looks you create can be washed off at the end of the day. Experimenting with bold makeup looks, whether it be a smokey eye for a night out, green eyeshadow for St Patrick’s Day, or a bright red lip, bold makeup can be for any age, skin type, time of day or event. Here’s our tips on how to wear bold makeup looks and still look appropriate.

Choose One Feature to Emphasize

Picking only one feature for your bold look, such as eyes, lips or cheeks, and not all of them at once, will not only save you time with makeup application but it will also lend to a less done-up effect. If you choose a smokey eye, keep the lips and cheeks in neutral tones. If doing a red lip, opt for mascara, eyeliner and a light bronzer only. Emphasizing just one part of your face keeps the whole look more casual and appropriate for daytime.

Match Foundation to Your Look (Not Your Skintone)

The bolder, brighter or darker your makeup look is, the darker your foundation color should be. A dark smokey eye or berry lip can wash out the face due to the stark contrast of color, so going 1-2 shades darker in foundation will re-balance the skin tone and add warmth back to the complexion. And an easy way to keep the skin fresh (not heavy looking) when doing a bold makeup look is by applying foundation with a damp makeup sponge while looking into a lighted makeup mirror so you can see your face clearly and blend the foundation flawlessly.

Pops of Color

If you’d like to try a step down from full-on dramatic bold looks, try just a pop of color instead. A colored eyeliner gives a hint of fun instead of a bright eyeshadow look. As a softer alternative to a bold lip, try a sheer lip gloss or blotted lip stain. Subtle pops of color are also perfect for spring and summer makeup looks when the weather warms up and you don’t feel like wearing a lot of makeup.

Highlighting

Keep light and dimension to the overall look when doing bold makeup by adding highlighter. Blend the highlighter on tops of cheekbones, down the bridge of the nose, on the inner corner of the eye (especially if doing a dark smokey eye), on the chin and cupid’s bow of the lip. For an all over radiant look, mix a liquid highlighter with your foundation.

Bold Lips for a Quick Bold Look

If you’re weary of dark eyeshadow application, opt for a bold lip color for a quick and easy statement look. It’s easier and faster to apply a bold lip than blending eyeshadows which takes some practice. No matter what stand-out color you choose, make sure to apply a matching lip liner first using a bright magnified spot mirror so that you can control the application for a sharp and clean effect. If you make a mistake, use concealer and a cotton swab to clean up the edges.

Euphoria makeup artist Donni Davy unpacks TikTok’s favorite makeup looks, and swears I’m not too old to try them.

I’m standing in front of the bathroom mirror, carefully applying purple eyeliner to my waterline and coating my lashes in blue mascara; my eyeshadow is a shimmery lavender. I look, dare I say it, good.

You would be forgiven for thinking that this was happening today, in 2021, when every makeup influencer on TikTok is constantly posting veritable rainbows of makeup looks, but no, it’s actually 1991 and I’m getting ready for my eighth-grade dance. In fact, I think it was probably 1991 the last time I wore anything besides black eyeliner or mascara, and so when I first noticed this bright makeup trend, I immediately dismissed it as not for me. I’m in my forties, after all, not some dewy-faced ingenue who can put stripes of red and yellow and blue on her eyelids and go about her day, and besides, I had already been there, done that – literally 30 years ago. I figured I would stick with my tasteful neutrals until the day I died, probably.

But then a funny thing happened. I started noticing people – people who seemed closer to my age than the TikTok influencers who could literally be my children – posting photos of themselves with bright eyeshadow and super-bold lips. People like the lawyer and writer Imani Gandy, who is well into her 40s and whose Pride makeup – a rainbow lip, gold and burgundy shimmery eye shadow, and lots of blush – was a revelation. Or 37-year-old makeup artist and influencer Katie Jane Hughes, who’s been wearing bright, multicolored eye shadow for years – and looks great doing it.

I started wondering whether there was a way that I could just possibly come to embrace this trend, too. According to Donni Davy, the makeup artist for the HBO Max show Euphoria, which has been credited with popularizing the neon eye shadow and graphic eye liner looks beyond social media, the answer is an emphatic yes.

“I think as long as there’s a confidence there, that’s the one ingredient you need. You don’t need to be an amazing makeup artist, don’t need a certain brush or a certain product,” she told me by phone from the Euphoria set in New York. Davy, who is 32, added, “When I see a woman in her 40s and 50s wearing a bold eye shadow or lip or even nails, I’m so inspired. I’m like, she’s such a badass, she does whatever she wants.”

Okay, sure, but for those of us (ahem, me) who might still be channeling our inner badasses – or for whom our inner badass does not necessarily come with neon yellow eye shadow – what might be an entry point into this world of exuberant makeup for someone who is not 22 years old? I posed this question to Davy, who had several suggestions:

  1. Try shimmery, sheer “washes” of eye shadow in shades like coral and peach (for lighter skin) or burgundy, dark red or dark pink (for darker skin). “A little bit of color on someone’s face can do so much,” she says. Davy recommends the palettes from Colourpop and Lime Crime.
  2. Get a colorful mascara. “My go-to is peachy coral eye shadow and blue mascara,” Davy says. “There’s also burgundy mascara out there that’s really beautiful,” like this one from L’Oreal.
  3. Use a bright eyeliner in the water line: “Try a bright electric blue or a purple, especially if you’re pairing that with a burgundy or blue mascara,” like the High-Pigment Longwear Eyeliner from NARS.
  4. When in doubt, do a red lip. “A beautiful, bright, warm red lip is so fun and empowering,” Davy says.

Ultimately, though, Davy suggests that looking to the influencers on TikTok doesn’t have to be intimidating for those of us who do remember putting blue eye liner on our waterlines the first time around. After all, she says, those influencers are “not the rulers of the universe. Where do you think they got all that? They got it from everything that came before them.” And that’s what I need to remind myself: that girl in the mirror in 1991? She was way, way ahead of her time. Now give her back her eyeliner.

How to wear bold eyeshadow

@coufe/Design by Cristina Cianci

Yellow eyeshadow might be something you’ve never attempted to wear, but this bright and sunny hue has become one of the most popular shades lately. We’ve been seeing yellow eyeshadow look everywhere, from celebrities on the red carpet to beauty mavens on Instagram. But how exactly should you execute a yellow eyeshadow look?

One of the most common misconceptions about yellow is that it’s a hard color to wear. However, yellow is incredibly versatile and suits all skin tones, which is even more of a reason to test it out. There are so many shades to choose from that yellow truly looks fantastic on everyone. If you have fair skin, try a light pastel yellow on the cooler side; for olive skin, golden yellow and marigold tones look stunning, along with honey. For dark skin tones, almost any shade of yellow will do, which is all the more reason to dive deep into your makeup drawer to find the perfect one. From soft to neon, the possibilities are endless.

Keep scrolling for some yellow eyeshadow looks you’re sure to love just as much as we do.

Touch of Sunshine

Yellow doesn’t need to be bold. Wearing it on the lids in a delicate way is perfect for anyone wanting to try it out or tends to gravitate towards more natural eyeshadow and makeup looks. To recreate this, swipe a long-wearing yellow shadow on the lids, and you’re golden.

How to wear bold eyeshadow

Some style goals just seem plain old unattainable. Whether it’s finding the courage to chop off your luscious locks in favor of a sassy bob, mixing two prints together to create a runway-esque ensemble or even wearing brightly colored eyeshadow while you’re out and about. We feel especially strongly about that last point. While many of us have admired a vibrant eye look, typically from that of an A-lister, figuring out how to make it happen IRL (without the help of a glam squad) is a common a challenge. Some of our favorite icons like Cher, Madonna and Kate Moss are famous for playing with colorful, bright hues when it comes to their makeup. And, these days, we’re actually seeing bold looks on some of our fave street-style-heroes, donning the daring trend on a day-to-day basis.

Ok, we know what you’re thinking, Can a bright blue smoky eye or purple winged look work for me? The answer is a big, huge “yes!” Also, it’s easier than you think. All it really takes is some guts and a few tried-and-true tricks. Los Angeles-based makeup artist, Marygene, shared her golden rule of eye makeup with us: “Rule 1: There are no rules! A bold eye is meant to be fun and expressive. Do what you feel!” Emily Oliver, another Los Angeles-based makeup guru adds, “Confidence is key—when trying out a new bold style, rather than going in tentatively, give it a full-on embrace.” Eye makeup can be one of the most expressive (and fun) components of beauty, and there are countless looks to be tried. So use this colorful season to channel your inner Picasso. Scroll down for some bold eye makeup secrets, straight from the pros.

Makeup & Beauty Tips on How to Add Color to Your Eye Makeup

Share your best tips and tricks for adding bolder, brighter colors into your eye makeup! Feel free to share your experiences, how you mastered techniques, or what you struggle with.

My Tips

  1. As an eyeliner is a good introduction to seeing bolder/brighter color on the eye area and is a way to add color without making it the focal point of the look.
  2. Wear it in the crease: depending on your eye shape, this can make it more or less visible so it’s a peek of color but not a lid full of color.
  3. As with anything that is new or out of your comfort zone, experiment, have fun, and just wear it around the house on a day you’re relaxing at home – get used to seeing yourself with it on.

Thanks to Theresa for today’s question!

How to wear bold eyeshadow

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