How to use labor market information in a job search

Following your interests is an important part of career planning, but chances are that you also want to find a job! This module will help you to explore labour market information (LMI) and get a sense of employment possibilities.

  • Use trusted sources. Make sure to get your information from trusted resources, like government websites or professional associations. If you’re unsure about a resource, evaluate it for quality.
  • Look at all the pieces of the puzzle. Labour market information can help you make an informed program or career choice, but you also need to consider your interests and needs.
  • Check your expectations. Most people do not start working in their dream job right away. You might need to move, take a lower-paying job, and work your way up.
  • Nothing is set in stone. Predictions are not facts. Many things can affect the job market — for example, changes in technology can cause a boom or a bust in an industry.
  • Branch out! Don’t limit your research to one career area. College provides you with a transferable skill set that will make you a strong candidate for lots of different jobs.

Introduction to Labour Market Information

Watch this video to learn about how to find and use reliable labour market information. You can also download the Introduction to Labour Market Information video transcript.

Labour market information (LMI) provides data on a number of employment industries (for example, manufacturing). Labour market information can tell you many different things, including job trends, the jobs and skills employers are looking for, which industries are hiring, where jobs are located, and areas of job growth or decline — in other words, it’s an excellent tool in career planning!

Factors That Influence the Labour Market

The following factors can influence the likelihood of being hired in a specific field, and can be found out through labour market information:

  • Supply and demand: How many people are trained for an occupation? How many jobs are there?
  • Language abilities: Do you need to be bilingual for this kind of work?
  • Seasonal fluctuations: Is this work more in demand at certain times of year (e.g. landscaping)?
  • Population: Is the demand for this work increasing or decreasing based on population patterns?
  • Economy: How do economic factors influence job prospects?
  • Technological advances: Has the field been impacted by recent changes in technology (e.g. online shopping)?
  • Skills and abilities: What skills and abilities are essential to this kind of work?

Labour Market MYTH or FACT?

This activity will teach you some facts about the labour market, while breaking down common myths and misconceptions.

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How to use labor market information in a job search

Scott Haas, Talent Acquisition Manager

With Emsi, you can.

Build your talent strategy on rock-solid data

Access professional profiles, traditional labor market information, job postings, and compensation data…all in one place. Now you can be confident you’ve got all the facts as you build your talent strategy.

How to use labor market information in a job search

How to use labor market information in a job search

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Identify the best markets, offer realistic compensation recommendations, engage your employees with a user-friendly tool, impress clients with your industry expertise, and beat the competition.

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Use transparent, realistic, defensible data to build your global talent strategy. Compare markets across borders, determine where your company might expand, and understand the skills landscape.

How to use labor market information in a job search

How to use labor market information in a job search

Find the right schools for your recruitment strategy

Determine which schools to target—and which to avoid, including schools you may have assumed to be prime targets.

We put your success above all else. We provide the training you need to take full advantage of our data. We labor alongside you to create powerful solutions.

We want to hear about your challenges and how you’re tackling them.

We’ll talk through potential solutions, finding the best one for you.

We will work with you to implement the right solution and provide ongoing support.

The American Job Center receive new job listings from local employers every day. Visit any of our locations to browse through the most recent job postings from employers in your area.

At any time, we may have job openings available in a variety of occupations such as administrative, maintenance, business and financial operations, social services, information systems, food and lodging, health care, production, sales, and distribution.

Job seekers can also self register at Jobs4TN and look for job listings through the American Job Center at Chattanooga and Athens or at other offices throughout the state.

Use the Resource Room

The Resource Room is equipped with state of the art computers for self-service but staff assistance is available for basic computer instruction. Access the internet for job search activities, use tutorials, research labor market information and newspapers plus more! The Resource Rooms provide a wealth of job search information in one convenient location.

Accessible Computer Technology

Accessible computer technology is available to assist persons with disabilities in their job search activities in the job centers in Chattanooga, Athens, Cleveland, Dayton, Marion, and Tracy City. The Disability Accessible Workstations are adjustable to allow easy wheelchair access and keyboard positioning. Each has special assistive software that is helpful to persons who are challenged by:

  • low vision or blindness,
  • learning disabilities,
  • physical or mobility impairments, or
  • deafness or hearing impairments.

Career Guidance

Do you have a plan? At the American Job Center, you can meet individually or in groups to obtain career guidance. Learn how to set goals and develop a personal plan of action. Learn what jobs are available in the local area and beyond as well as job growth trends and forecasts. You can also learn how to apply for financial aid to assist you in attending a training institution.

Explore Training Opportunities

Training is available on a limited basis to those who qualify. Review the list of approved training providers in the state of Tennessee by clicking here: Eligible Training Provider List or contact a WIOA Career Specialist at your local job center for more information or stop by your local career center.

Skills Assessments

Learn about your interests, aptitude, basic skills, work values, personality and more. Assessments may be self-service or staff assisted, and they may be by pencil and paper or computer based. To know where you are will help you know where you can go!

Other Job Seeker Services

Your local American Job Center is the gateway to many more services to assist you in finding a job. You may want to attend a professionally conducted workshop, receive information on filing of unemployment insurance or public assistance, get information on applying for a High School Equivalency Diploma or apply for a Pell grant.

How to use labor market information in a job searchOne of the first steps to take in any job search plan is to review labor market information particular to your skills and interests (information on skills evaluation can be found in previous blogs). Labor market is defined as “the supply of available workers in relation to available work.” With labor market information, we can find what training or education is necessary, what is the predicted growth of an industry, the average salary for the occupation, and a host of other information.

Once you have completed an evaluation of your own skills, you can begin to see a picture of what is important, and as a result begin to identify the appropriate labor market. Labor market data covers a broad range of topics, such as:

  • Characteristics of the labor force
  • Employment by industry and occupation
  • Unemployment
  • Population
  • Earnings
  • Wages
  • Hours worked
  • Training programs

Many professionals utilize labor market information to make decisions (business, government, career counselors, etc.). Job seekers can use labor market information to help make decisions for their job search that ties back to their specific career goals.

You might be thinking “I’m not into career planning…I need a JOB right now.” And that’s fine, I’ve been there myself. But, let’s think for a moment. Never mind any philosophy of the benefits of working, physical or mental…we both need a job so we can eat. And, we both need to work for another few years, so here we are. We can find a J-O-B right now to satisfy our immediate needs (food, shelter), but we can also begin the long-term plan of our career that satisfies future needs (retirement, fulfillment). And who knows, that J-O-B today might very well develop into a fulfilling career.

Fortunately, we are living in the “digital age” where you can find useful labor market information online. If you do not have access to the internet, there are 28 Workforce offices in the Houston area that do.

The following are several internet websites that have labor market information you can review:

Tracer Texas provides all types of labor market information for the Texas.

Wage information can be found at Texas Wages.

Bureau of Economic Analysis provides national, regional, international, and industry-related information.

The U.S. Census Bureau provides relevant data about the people and economy of the United States.

The Bureau of Labor Statistics at provides information on inflation and consumer spending, wages, earnings and benefits, productivity, health and safety, occupations, demographics, employment and unemployment, and industries.

The Occupational Information Network allows you to research occupations, skills, and use classification systems to find matching occupations.

America’s Career Info-Net, or ACI provides a host of labor market information.

Once you have gathered useful labor market information, the next step will be to investigate effective ways of looking for work and developing an effective job search plan. Stay tuned and we’ll provide more information soon!

David Spears is a member of the Workforce Solutions Navigator team for the Texas Gulf Coast Region. Combining training and education to real world examples, David brings personal and professional experience with disabilities to the table in order to help job seekers with disabilities realize their potential. David has a Bachelor’s of Science degree in Business Administration with over 20 years of experience in the business world.

How to use labor market information in a job search

66,329 Market Research jobs available on Indeed. Apply to Market Researcher, Research Intern, Business Development Specialist and more! Market Research Jobs, Employment | Indeed Skip to Job Postings , Search Close Idaho Job Corps. Training and job opportunity program for qualifying youth. JobScape. Career search tool helps job seekers, students and veterans make informed decisions. Veteran Services. Access statewide job and training programs and support tailored for Idaho veterans. Labor.Idaho Labor market data. Data from government sources like US Census Bureau and the Department of Labor. Job postings. Data from job advertisements made by employers (aka real-time labor market data) Profile data. Data from online profiles and resumes created by students and jobseekers.

Learn more about our data Search Jobs in Idaho; State Job Openings; Register for Work in Idaho; Find a Local Idaho Labor Office; IdahoWork – A blog for Idaho job seekers & employers; Labor Market Information; Able to Work; careeronestop; Idaho Department of Labor; Idaho Division of Human Resources; usajobs Market Research Analysts and Marketing Specialists. Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Idaho’s home for job seekers and employers. Get help finding a job or finding employees. Translate. See more Idaho Labor Market Statistics. Additional Labor Support. Idaho Labor Laws. Serve Idaho. “We are still open for business and available to serve our customers,” said Idaho Department of Labor Director Jani Revier.

FREIDA – Complete set of tools for labor market analysts in Florida. Job seekers and employers access jobs, rsums, education, training, labor market information. Job Seeker: You hold a Job Seeker account with one or more of our Services for the purpose of receiving and responding to job solicitations. Once you submit a job application to a Customer, you are considered a “Job Applicant” for that Customer. Labor Market Information. The Labor Market Information Division (LMID) is the official source for California Labor Market Information. The LMID promotes California’s economic health by providing information to help people understand California’s economy and make informed labor market choices.

Once you begin searching for work, an effective strategy would involve researching the job market and specific organizations i.e. gathering LMI to find which organizations/industries are growing and then using employer directories to develop lists of contact information.

For example: which cities in Ontario employed the most individuals in the Educational services sector, and a list of those organizations?

Another Example: whether teachers were employed more/less in the junior, primary, or intermediate level?

4. How LMI Can Help You Pursue Further Education

Further Education

Once you decide to pursue further education, either towards a graduate or professional degree, it may help to research the demand for graduates from your selected program, particularly in the case of specialized professions.

For example: the employment rate of Speech-Language Pathologists or MBA students?

Where can you find this Information?

Print Sources

Professional Association and industry directories (eg. Environmental, Pharma, Biotech)

Newspapers, magazines, and newsletters (e.g. Job Postings, The Economist)

The above resources can be found at the Career Centre Library (eg. in the Directories section).

Online Sources: (Canada)

UTM Career Centre Website

Visit the Career Centre website:, then go to Career Exploration to

Career Cruising is a valuable Canadian resource with extensive information about careers and related resources (working conditions, earnings, education and related careers). You can access Career Cruising using the Resources Link on the Career Learning Network.

City of Mississauga. This website provides an overview on the major sectors operating in Mississauga including links to other helpful resources such as educational programs and job prospects.

Find out if your industry of choice has a sector council. The article contains information on sector councils and a list of links to specific sector councils near the bottom:

Government of Ontario: Ministry of Advanced Education & Skills Development. This website provides current trends and future outlook for various kinds of jobs, as well as current Ontario labour market information.

Job Bank is a federal site that allows users to job search and explore labour market information.

(select the drop down menu for search options).

This Government of Canada site includes projections of future hiring trends for nearly 300 occupational groups across the workforce. The latest projections cover the 2015 to 2024 period.

Detailed industry reports for Canada, US and globally. Browse reports by industry sector or company.

Salary Information (Canadian)

Job Bank – Explore Careers by Wages

  • click on “Get a free salary report”
  • The tool generates a personalized pay snapshot, based on years of relevant work experience, primary responsibilities, education, city, type of employer, and more.
  • Salary data for existing jobs (select from a list)

Glassdoor – Search salaries and compensation at thousands of companies. Select Salaries.

Non-Canadian Resources

VAULT Guides: This online library provides information on employers, educational programs and industries, salary information, employer surveys and job-search advice. Access this site through the Career Learning Network (Resources)

Occupational Outlook Handbook (Bureau of Labor Statistics): This resource measures U.S. labour market activity, working conditions, and price changes.

Please note that this information is subject to change. It is best to refer to the original sources for the most up to date information. Updated August 2021.

How to use labor market information in a job search

The funding for unemployment insurance benefits comes from taxes paid by employers. Workers do not pay any costs. Eligibility for benefits is determined based on past wages, reason for job separation, and availability and job search requirements.

Claims for unemployment insurance may be filed at any Georgia Department of Labor Career Center. When filing a claim, you should bring:

How to use labor market information in a job search

These local veteran employment representatives (LVERs) and disabled veteran outreach program specialists (DVOPs) are trained and ready to assist veterans with their employment and training needs as well as to ensure the application of preference and/or priority services to veterans as prescribed by federal, state, and local laws.

Employment assistance includes intensive individual services including:

Career and employment counseling
Direct job referrals
Job developments with potential employers
Labor market information
Job search workshops
Résumé / application and cover letter assistance
Eligibility determination for special programs
Referral to training and/or supportive services
Information on veterans employment benefits, rights and preferences
Resources for changing careers or transitioning from the military to civilian employment

In addition, the following comprehensive web site resources provide information designed to help people with disabilities increase independence and achieve self-sufficiency by becoming full participants in the workplace.

Recent years have been trying ones for American workers. The unemployment rate has
reached double digits for the first time in over a quarter of a century. Worker compensation
growth has all but stalled. The human costs of labor market turbulence have rarely been
clearer, and the value of public policies, such as unemployment insurance and job training
programs, that assist workers in managing that turbulence, gaining new skills, and navigating
the labor market have rarely been more apparent.

And, even in the best of times, the United States’ labor market is a dynamic and turbulent
one, with high rates of turnover (over five million separations and five million new hires in a
typical month in normal times) but substantial frictions as well. As a result, labor market
programs and regulations are key components of economic policy. Such policies help support
the unemployed, provide education and training opportunities, and ensure the fairness, safety,
and accessibility of the workplace. The challenge for policymakers is to design such policies
so that they meet these goals as effectively and as efficiently as possible.

Labor market policies succeed in meeting their objectives, however, only to the extent
that they accurately account for how individuals make decisions about work and leisure,
searching for jobs, and taking up opportunities for education and training. To a substantial
extent such policies are built around standard economic assumptions of behavior that
individuals are perfectly rational, time consistent, and entirely self-interested. The design of
unemployment insurance with job search requirements intended to minimize distortions to
incentives to return to work, the use of complicated eligibility criteria and administrative
hassle factors to discourage social program participation except for the presumed most needy,
and the shift to vouchers for training services all may be justified by these assumptions.

However, recent research at the intersection of psychology and economics—behavioral
economics—is changing our understating of how individuals choose and act, and with it,
some of our conclusions for policy design. Behavioral economics stresses empirical findings
of behavior that are partially at odds with standard economic assumptions. The key empirical
findings from field research in behavioral economics imply that individuals can make
systematic errors or be put off by complexity, that they procrastinate, and that they hold nonstandard
preferences and non-standard beliefs. (S. DellaVigna, “Psychology and Economics: Evidence from the Field,” Journal of Economic Literature
, 2009: 315-72.) To the extent that these behavioral tendencies
operate in labor market contexts, they change both our understanding of the challenges that
policy design must meet, as well as the opportunities and design tools available to