How to write a how to article

Do you know how to prepare an exquisite turkey dinner on a shoestring? Execute a perfect rugby tackle? Pay rock-bottom rates for accommodations in exotic destinations all over the world?

If you’ve ever jotted down a recipe or shared do-it-yourself instructions with a friend, you already understand the basic structure of how-to writing. How-tos inform the reader and can often be submitted to an editor with a simple cover letter.

How to write a how to article

A how-to is written as a sequence—first you do this, and then you do this. The essential question the writer asks herself when writing a how-to is, “What happens next?” If you are about to embark on a how-to, start at what you consider the beginning, and just keep answering that question over and over again. Before you know it, you will have sketched out a draft of a how-to article.

STEP 1: SELECT YOUR TOPIC

Choose a topic that interests you enough to focus on it for at least a week or two. If your topic is broad, narrow it. Instead of writing about how to decorate your home, try covering how to decorate your home in country style on a shoestring budget. That’s more specific and, as such, easier to tackle.

Then write a rough, rough draft, including everything you can think of. Stay loose, avoid getting analytical, and enjoy the process of sharing what you know. When you’re done, you’ll have the bare bones of an article that only you could write. Then put it aside for a while.

STEP 2: ADDRESS YOUR AUDIENCE’S NEEDS

Now, come back to your piece. Switch gears and imagine you’re the reader of this article. Pick three words to describe the audience you want to address (e.g., professionals, single men). As this reader, what questions would you like answered? You might not know the answers yet, but list the questions anyway; you’ll find answers in the next step.

STEP 3: RESEARCH

Research will ground your article in fact. Good details to include with your how-to are:

  • Statistics
  • Quotes by well-known people
  • Definitions
  • Anecdotes (short, illustrative stories about yourself or someone else)
  • Quotes and examples from people like the reader, or from popular books on the subject
  • References to other media (film, television, radio)
  • References to local venues or events (if for a regional/local publication)
  • Helpful tools, resources or products (if many, consider creating a sidebar)

Collect everything you have gathered and put it in a folder, an electronic document, a notebook or whatever you like. Don’t forget to keep track of sources in case you are later asked by an editor to verify them. You may want to sift through your research at a separate sitting from gathering it. Or just go ahead and sprinkle your research in right when you find it. It’s a lot like cooking—play around until you feel you have it “just right.”

STEP 4: TIGHTEN YOUR DRAFT

Keeping your audience in mind, write a tighter draft incorporating the new supporting information you’ve collected. Sometimes what you’ve learned in Steps 2 and 3 may compel you to start over with a completely fresh draft. Or you may just want to revise what you have as you proceed, retaining a nice conversational tone by directly addressing your audience.

This time when you read your draft, ask yourself: Is it working? Is it too general, too lightweight, uninteresting, unclear or choppy? If so, comb some of your favorite publications for how-to articles. What techniques are those writers using that you might employ?

STEP 5: MAKE IT SPECIFIC

Double-check to see that you’ve included every pertinent step in the process. How-to articles have to be thorough. You want your reader to walk away knowing exactly how to make that Thanksgiving dinner on a shoestring budget, execute that rugby tackle, or locate great accommodations.

If your narrative goes on and on, or off in too many directions, break it down into key points indicated with subheads (as in this article). Synthesizing complicated information and breaking it down into steps is especially crucial for online writing, and is also a trend in print.

STEP 6: READ, REVISE, REPEAT

Read the draft of your how-to article out loud to a supportive friend. Then, ask her a series of questions: Does she now understand the process? Are there any steps missing? Is there anything else she would like to know about the subject? Could she do the task herself? With your friend’s suggestions in mind, use your best judgment in deciding what changes, if any, need to be made.

Here’s a quick list to help you catch errors or omissions:

  • Did you adequately describe the ingredients/supplies needed in order for the reader to complete the task?
  • Did you include all the important steps?
  • Is the order logical?
  • Did you use words that indicate sequence: first, next, then?
  • Did you warn readers of possible pitfalls?

Rewrite, read aloud, rewrite, read aloud, rewrite, find a proofreader and, only when you’re satisfied you’ve written an effective how-to article, submit your piece to an appropriate publication with a short cover letter.

How to write a how to article

Have personal experiences you want to share? WD University’s Pitch an Article: Write for Today’s Marketplace will teach you how to craft a good pitch letter and do it well. Be ready to mine your life for ideas. Start thinking about a great spin on a topic or an unusual personal experience that you’d like to write about in class!

Christina Katz is the author of Writer Mama: How to Raise a Writing Career Alongside Your Kids, Get Known Before the Book Deal, and The Writer’s Workout.

Do you know how to prepare an exquisite turkey dinner on a shoestring? Execute a perfect rugby tackle? Pay rock-bottom rates for accommodations in exotic destinations all over the world?

If you’ve ever jotted down a recipe or shared do-it-yourself instructions with a friend, you already understand the basic structure of how-to writing. How-tos inform the reader and can often be submitted to an editor with a simple cover letter.

How to write a how to article

A how-to is written as a sequence—first you do this, and then you do this. The essential question the writer asks herself when writing a how-to is, “What happens next?” If you are about to embark on a how-to, start at what you consider the beginning, and just keep answering that question over and over again. Before you know it, you will have sketched out a draft of a how-to article.

STEP 1: SELECT YOUR TOPIC

Choose a topic that interests you enough to focus on it for at least a week or two. If your topic is broad, narrow it. Instead of writing about how to decorate your home, try covering how to decorate your home in country style on a shoestring budget. That’s more specific and, as such, easier to tackle.

Then write a rough, rough draft, including everything you can think of. Stay loose, avoid getting analytical, and enjoy the process of sharing what you know. When you’re done, you’ll have the bare bones of an article that only you could write. Then put it aside for a while.

STEP 2: ADDRESS YOUR AUDIENCE’S NEEDS

Now, come back to your piece. Switch gears and imagine you’re the reader of this article. Pick three words to describe the audience you want to address (e.g., professionals, single men). As this reader, what questions would you like answered? You might not know the answers yet, but list the questions anyway; you’ll find answers in the next step.

STEP 3: RESEARCH

Research will ground your article in fact. Good details to include with your how-to are:

  • Statistics
  • Quotes by well-known people
  • Definitions
  • Anecdotes (short, illustrative stories about yourself or someone else)
  • Quotes and examples from people like the reader, or from popular books on the subject
  • References to other media (film, television, radio)
  • References to local venues or events (if for a regional/local publication)
  • Helpful tools, resources or products (if many, consider creating a sidebar)

Collect everything you have gathered and put it in a folder, an electronic document, a notebook or whatever you like. Don’t forget to keep track of sources in case you are later asked by an editor to verify them. You may want to sift through your research at a separate sitting from gathering it. Or just go ahead and sprinkle your research in right when you find it. It’s a lot like cooking—play around until you feel you have it “just right.”

STEP 4: TIGHTEN YOUR DRAFT

Keeping your audience in mind, write a tighter draft incorporating the new supporting information you’ve collected. Sometimes what you’ve learned in Steps 2 and 3 may compel you to start over with a completely fresh draft. Or you may just want to revise what you have as you proceed, retaining a nice conversational tone by directly addressing your audience.

This time when you read your draft, ask yourself: Is it working? Is it too general, too lightweight, uninteresting, unclear or choppy? If so, comb some of your favorite publications for how-to articles. What techniques are those writers using that you might employ?

STEP 5: MAKE IT SPECIFIC

Double-check to see that you’ve included every pertinent step in the process. How-to articles have to be thorough. You want your reader to walk away knowing exactly how to make that Thanksgiving dinner on a shoestring budget, execute that rugby tackle, or locate great accommodations.

If your narrative goes on and on, or off in too many directions, break it down into key points indicated with subheads (as in this article). Synthesizing complicated information and breaking it down into steps is especially crucial for online writing, and is also a trend in print.

STEP 6: READ, REVISE, REPEAT

Read the draft of your how-to article out loud to a supportive friend. Then, ask her a series of questions: Does she now understand the process? Are there any steps missing? Is there anything else she would like to know about the subject? Could she do the task herself? With your friend’s suggestions in mind, use your best judgment in deciding what changes, if any, need to be made.

Here’s a quick list to help you catch errors or omissions:

  • Did you adequately describe the ingredients/supplies needed in order for the reader to complete the task?
  • Did you include all the important steps?
  • Is the order logical?
  • Did you use words that indicate sequence: first, next, then?
  • Did you warn readers of possible pitfalls?

Rewrite, read aloud, rewrite, read aloud, rewrite, find a proofreader and, only when you’re satisfied you’ve written an effective how-to article, submit your piece to an appropriate publication with a short cover letter.

How to write a how to article

Have personal experiences you want to share? WD University’s Pitch an Article: Write for Today’s Marketplace will teach you how to craft a good pitch letter and do it well. Be ready to mine your life for ideas. Start thinking about a great spin on a topic or an unusual personal experience that you’d like to write about in class!

Christina Katz is the author of Writer Mama: How to Raise a Writing Career Alongside Your Kids, Get Known Before the Book Deal, and The Writer’s Workout.

August 3, 2020 by Veerendra

Article Writing: Do you know exactly how to write an article to get maximum audience traffic? you have come to the right page. Here we are going to discuss what is it, format for Article Writing, Article Writing Topics & Examples, How to Write an Article? and Article Writing Rules for creating unique, inspiring & influencing articles.

Article Writing Format, Topics, Examples | How To Write an Article and Article Writing Rules

Check out this entire article & know complete idea about writing perfect articles on various topics like person, place, things, current trending issues, technical & non-technical advancements, etc. However, you will also find a wide range of Article Writing Topics on different subjects here. Look no further just dive into this ultimate article writing guide.

Topics & Examples of Article Writing

This section is the heart of this article where you can view the most awaiting content about article writing ie., Topics & Sample examples. The best & traffic attained article writing topics like health, education, creativity, technical developments, productivity, and many more are shared here in the accessible links. From this list of the collection, you will definitely find interesting articles that are important for your board exams or competitions or magazines.

Are you ready to dive in? Check out the below list & pick any of the article writing topics that you are excited to publish.

What is Article Writing?

An article is a written work published in a print/electronic medium. It may be for the purpose of delivering news, researching results, academic analysis, or debate. Usually, an article is a piece of writing that is published in a newspaper or Magazine for guiding a large audience on a particular topic or subject. The main objective to write an article is to make some changes to the world by presenting facts, stats, or views.

Well, there are so many objectives of Article Writing on various topics like society, persons, locations, rising-issues, and technical developments. It influences some readers and some may fail in audience perception because of messiness in your article writing. So, following the correct format of writing an article may convey your views, facts, or stats to the world.

Article Writing Format

To write a perfect article, one should have in-depth knowledge about the topic to deliver 100% information regarding the product, services, brands, etc., Well, you need to do some research and also planning before start writing an article. To make your article stood out of the crowd & gain max audience traffic; some basic format for article writing is necessary. The article writing format is given below.

The format of an article consists of the following parts:

  1. Heading / Title
  2. By Line
  3. Body (the main part of the article, 3-4 paragraphs)
  4. Conclusion (Ending paragraph of the article with the opinion or recommendation, anticipation or an appeal)

1. HEADING: It should be catchy & also need to relate to the reader’s search term. The length of the heading shouldn’t cross 5-6 words. Think creatively & impressed audience or readers with this one line & increase their anxiety to continue their read in your article.

2. BY LINE: It means the name of the person writing the article. It is generally given in the question. If asked then only write your personal details.

3. BODY: The body is the main part of article writing which carries more weightage of marks. Usually, the body of the article consists of at least 3 to 4 paragraphs.

4. CONCLUSION: Final paragraph of an article should be like recommendation, anticipation, views, appeal, etc where readers’ must feel happy with your article.

Checking out this format & try to implement it during the article writing as it is very important for all students of CBSE and other boards to secure more marks & readers’ attention.

How To Write an Article?

The following steps guide you on how to write an article in a well-structured manner which helps you grab your audience’s attention & traffic for web-based published articles.

  1. Choose/Pick your topic which is required for your target audience.
  2. Do some research and collect the needed information for your selected topic.
  3. Organize all important topic related facts & stats in a logical way.
  4. Write all your reader’s needs to influence & help them.
  5. Make your views unique & specific.
  6. Read, Revise, and Repeat.
  7. Cross-check the grammatical mistakes & avoid unnecessary & repetitive lines.

Article Writing Rules – Rules for Writing a Good Articles

  • Rule 1: Minimize your barrier to entry.
  • Rule 2: Conduct in-depth Research
  • Rule 3: Structure & Form
  • Rule 4: Keep your paragraphs short and your text visually appealing
  • Rule 5: Be Succinct
  • Rule 6: Always proofread your writing

FAQs on Article Writing Format | Topics of Article Writing & Article Writing Tips

1. What is the format for article writing?

There are four stages that students should remember while writing an article on any of the subjects. By following the structure you can reach more audiences with your article. So, check out the structure for article writing & publish it in that form for gaining a huge traffic. The article writing format is as follows:

  1. Heading/Title
  2. By line
  3. Body/Paragraphs
  4. Conclusion

2. Where can I get a huge variety of article writing topics to fulfill the reader’s needs?

You can find a wide range of article writing topics from our page along with related information about article writing like tips, rule, format, & how to write it uniquely.

3. What are some good topics to write an article?

You can avail the list of good article topics on our website Aplustopper.com along with some enough examples of article writing on our page.

4. What are some best tips to write good articles?

Here are some of the important tips to write good articles:

  1. The topics of the articles should be unique and relevant
  2. The title must be eye-catching, clear and attractive
  3. The article has to get attention
  4. It has to be interesting & easy to read
  5. Use clear statements and make assertions
  6. Write a good and logical ending
  7. Avoid repetition of ideas

–>

In a world, full of noise, how do you get people to actually read what have you written? Article writing is an art, and it is not everybody’s cup of tea. Having said that, you first need to tell yourself that you can write a great article, because if you do not have faith in your capabilities, others will not have faith on you.

Anyways, every person, who wants to write an article finds most difficult to choose the best topic , and after choosing the best topic, he enters into another dilemma about what content should he write with respect to the topic, which could help the masses. Then he further realizes that it is not just about the topic or the content, but how an article is to be written also matters.

Nobody is born a great writer. It is all dependent on your passion, commitment and the way you apply your creativity.

A step wise organized approach always works and turns a raw write-up into a professional, crisp and inspiring masterpiece.

Some points to help you write a great article are as under.

Start with a heading:

You may not have a short or catchy topic about your content every time, but make sure that it should be prompt. Just think about it without wi-fi.

Decide its boundaries:

The topic must be narrowed as much as possible and scope of it must be outlined clearly.

Freestyle Brainstorming:

Once you are done with the topic, start pouring the ideas to start with, and just go with the flow. Jot down the points as soon as they come into your creative head. This would help you to elaborate them further. You don’t have to organize them at this stage.

Organizing:

Once you have given yourself sufficient time to do freestyle brainstorming, you can now arrange or organize the points you jotted down earlier. Group those points which you find similar, and categorize them in the way as suitable to you. But make sure that your content do not include repetitive points.

Research:

We are all aware of the fact that research is an important aspect at the time when we are collecting information about any topic which will be helping the people who will be reading it. Make a serious and detailed research of the concerned topic. Therefore, any information which, according to you is doubtful or unauthentic, better to avoid them.

Start Crafting:

After being done with the collection of the required information, it is the time for you to finally start crafting your article and give it a proper shape. Let your instincts and skills guide you further. Write your article in an understandable and plain language. Avoid technical jargons. People of all ages must understand that what you actually want to portray them. The introduction should be effective as it shows your knowledge. The conclusion should be impactful as it shows your penetration to the future, in other words your horizon.

Scrutinize:

After completing with your article writing, make a scrutiny in respect of the general typos, spell and grammar check, etc. Have a quick and a careful check.

Editing:

After scrutinizing, edit or correct your mistakes. Then go back to your initial sources of information to make sure that any information which is important and left uncovered will now be taken into consideration.

Do any last minute touch-ups, if required. And that’s where the article goes from good to great.

It’s similar to writing academic papers, but with vital differences

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How to write a how to article

  • M.Ed., Education Administration, University of Georgia
  • B.A., History, Armstrong State University

Techniques for writing a news article differ from those needed for academic papers. Whether you’re interested in writing for a school newspaper, fulfilling a requirement for a class, or seeking a writing job in journalism, you’ll need to know the difference. To write like a real reporter, consider this guide for how to write a news article.

Choose Your Topic

First, you must decide what to write about. Sometimes an editor or instructor will give you assignments, but you’ll often have to find your own topics to cover.

If you get to choose your topic, you might be able to pick a subject related to your personal experience or family history, which would give you a strong framework and a dose of perspective. However, this route means you must work to avoid bias—you may have strong opinions that could affect your conclusions. You also could pick a topic that revolves around a personal interest, such as your favorite sport.

Research for Your News Article

Even if you end up with a topic close to your heart, you should begin with research, using books and articles that will give you a full understanding of the subject. Go to the library and find background information about people, organizations, and events you intend to cover.

Next, interview a few people to collect more information and quotes that give perspective on the topic. Don’t be intimidated by the idea of interviewing important or newsworthy people—an interview can be as formal or informal as you want to make it, so relax and have fun with it. Find people with backgrounds in the topic and strong opinions, and carefully write down or record their responses for accuracy. Let the interviewees know that you will be quoting them.

Parts of a News Article

Before you write your first draft, you should be aware of the parts that make up a news story:

Headline or title

The headline of your article should be catchy and to the point. You should punctuate your title using Associated Press style guidelines unless your publication specifies something else. Other members of the publication staff frequently write the headlines, but this will help focus your thoughts and maybe save those other staffers some time.

  • “Lost dog finds his way home”
  • “Debate tonight in Jasper Hall”
  • “Panel chooses 3 essay winners”

Byline

The byline is the name of the writer—your name, in this case.

Lead (sometimes written “lede”)

The lead is the first sentence or paragraph, written to provide a preview of the entire article. It summarizes the story and includes many of the basic facts. The lead will help readers decide if they want to read the rest of the news article or if they are satisfied knowing these details.

The story

Once you’ve set the stage with a good lead, follow up with a well-written story that contains facts from your research and quotes from people you’ve interviewed. The article should not contain your opinions. Detail any events in chronological order. Use the active voice—not passive voice—when possible, and write in clear, short, direct sentences.

In a news article, you should use the inverted pyramid format—putting the most critical information in the early paragraphs and following with supporting information. This ensures that the reader sees the important details first. Hopefully they’ll be intrigued enough to continue to the end.

The sources

Include your sources in the body with the information and quotes they provide. This is different from academic papers, where you would add these at the end of the piece.

The ending

Your conclusion can be your last bit of information, a summary, or a carefully chosen quote to leave the reader with a strong sense of your story.

It’s similar to writing academic papers, but with vital differences

  • Share
  • Flipboard
  • Email

How to write a how to article

  • M.Ed., Education Administration, University of Georgia
  • B.A., History, Armstrong State University

Techniques for writing a news article differ from those needed for academic papers. Whether you’re interested in writing for a school newspaper, fulfilling a requirement for a class, or seeking a writing job in journalism, you’ll need to know the difference. To write like a real reporter, consider this guide for how to write a news article.

Choose Your Topic

First, you must decide what to write about. Sometimes an editor or instructor will give you assignments, but you’ll often have to find your own topics to cover.

If you get to choose your topic, you might be able to pick a subject related to your personal experience or family history, which would give you a strong framework and a dose of perspective. However, this route means you must work to avoid bias—you may have strong opinions that could affect your conclusions. You also could pick a topic that revolves around a personal interest, such as your favorite sport.

Research for Your News Article

Even if you end up with a topic close to your heart, you should begin with research, using books and articles that will give you a full understanding of the subject. Go to the library and find background information about people, organizations, and events you intend to cover.

Next, interview a few people to collect more information and quotes that give perspective on the topic. Don’t be intimidated by the idea of interviewing important or newsworthy people—an interview can be as formal or informal as you want to make it, so relax and have fun with it. Find people with backgrounds in the topic and strong opinions, and carefully write down or record their responses for accuracy. Let the interviewees know that you will be quoting them.

Parts of a News Article

Before you write your first draft, you should be aware of the parts that make up a news story:

Headline or title

The headline of your article should be catchy and to the point. You should punctuate your title using Associated Press style guidelines unless your publication specifies something else. Other members of the publication staff frequently write the headlines, but this will help focus your thoughts and maybe save those other staffers some time.

  • “Lost dog finds his way home”
  • “Debate tonight in Jasper Hall”
  • “Panel chooses 3 essay winners”

Byline

The byline is the name of the writer—your name, in this case.

Lead (sometimes written “lede”)

The lead is the first sentence or paragraph, written to provide a preview of the entire article. It summarizes the story and includes many of the basic facts. The lead will help readers decide if they want to read the rest of the news article or if they are satisfied knowing these details.

The story

Once you’ve set the stage with a good lead, follow up with a well-written story that contains facts from your research and quotes from people you’ve interviewed. The article should not contain your opinions. Detail any events in chronological order. Use the active voice—not passive voice—when possible, and write in clear, short, direct sentences.

In a news article, you should use the inverted pyramid format—putting the most critical information in the early paragraphs and following with supporting information. This ensures that the reader sees the important details first. Hopefully they’ll be intrigued enough to continue to the end.

The sources

Include your sources in the body with the information and quotes they provide. This is different from academic papers, where you would add these at the end of the piece.

The ending

Your conclusion can be your last bit of information, a summary, or a carefully chosen quote to leave the reader with a strong sense of your story.

How to write a how to article

Picture your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. By the time you finish reading this article, you’ll be in a better position to make that scenario a reality.

It’s no secret that “how to” articles and blog posts are some of the most sought after, linked to, and bookmarked content online. People want useful information, and they’ll reward you by promoting it to others when you provide it.

The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place.

It’s All About Benefits

The crazy thing about the popularity of “how to” content is the fact that people don’t really want to learn how to do anything else.

They’ve got plenty to do already, thank you.

But it’s exactly due to the crazy busy lives we lead that prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” is the key to great “how to” headlines and content.

It’s not that people aren’t smart enough to understand the implied benefits of learning how to do something. It’s quite the opposite, actually. It’s just that implied benefits don’t prompt action like express benefits do.

People smartly employ aggressive attention filters when scanning headlines, and you’ll get through the filters of a lot more people if you spell out the benefits rather than relying on implication. Plus, body content that focuses on benefits as well as procedures is more emotionally engaging, which leaves the reader feeling better satisfied at the conclusion of the piece.

It’s been said that it’s almost impossible to write a bad “how to” headline. That may be true, but what comes after those two magical words can make all the difference in the amount of attention and readership your writing gets.

Let’s take a look at the structure of a few famous “how to” headlines, and see if we can’t figure out why they work and adapt them to new situations and content.

Double the Benefits, Double the Power

This may be the most famous “how to” headline ever:

How to Win Friends and Influence People

Before Dale Carnegie’s classic book “How to Win Friends and Influence People” was conventionally published, he sold it by mail order with that same title as the headline of the sales letter. Certainly Carnegie’s content was compelling, but that headline is brilliant all by itself.

The headline structure is powerful. You’ve got benefit number one right after “How to,” with another benefit following the word “and.” Simple, right?

Deceptively so, as copywriter David Garfinkel has pointed out. There is a subtle relationship between the first benefit and the second that suggests if you can achieve the first, you can automatically achieve the second.

In this case, that implication doesn’t make sense — lots of people have friends and yet are completely lacking in influence. But that cause-and-effect relationship still likely helped Carnegie achieve greatness with his home-study course, and later with the ubiquitous book.

It’s much smarter from a credibility standpoint to use this structure when benefit one and benefit two are actually related. Here’s a few examples that Garfinkel gives in his book:

  • How to Save Time and Get Things Done (Time Management Coach)
  • How to Get a Better Job and Make More Money (Recruiter)
  • How to Save Money and Retire Rich (Financial Planner)

The dual benefit “how to” structure will always work if you logically link the two together and deliver relevant and substantive tips with your content. Give it a try.

How to [Mundane Task] That [Rewarding Benefit]

It’s often harder than you might think to extract the true benefits of learning how to do something. Often, you can simply take a normal “how to” title and make it better simply by using the transition word “that” immediately following the subject matter of the tutorial.

Once you add “that,” just ask yourself what the top benefit of your tutorial is. Then figure out the best way to say it (which usually means being as specific as possible).

  • How to Get a Mortgage That Saves You Money
  • How to Get a Mortgage That Cuts your Monthly Payment in Half
  • How to Get a Mortgage That Gets You in Your Dream Home While Saving You $937 a Month

Leaving Out the “To” Works, Too

Want to increase the curiosity factor of your headline, while just about guaranteeing that you’ll nail the primary benefit of your tutorial? Start with “How” but leave out the “to.” You’ll still be making a beneficial promise to your reader that will be fulfilled in the content, but the intrigue factor will be higher and your results perhaps even better.

Let’s look at these famous headlines:

  • How I Improved My Memory in One Evening
  • How I Made a Fortune With a “Fool Idea”
  • How a New Kind of Clay Improved My Complexion in 30 Minutes

Those are pretty intriguing headlines, right? Likewise, let’s say you’re a brilliant techie who has just solved a problem that affects millions of computer users, and you’re aiming to light up Hacker News for a week.

  • How One Easy Tweak Makes Windows Crash Proof

Then again, that article faces the rather steep challenge of being impossible to write.

In Summary

The more you focus on the benefits to the reader in your headline, the more readers you’ll have. And by touching on the beneficial aspects while laying out the procedural content, you’ll have more happy readers at the conclusion of the piece.

And then they just might retweet your article. 😉

This is the fourth installment in a series of posts called Magnetic Headlines.

In Part 1 we discussed the research you must do first before
writing your article.
Part 2 will provide the outline on how to to write the actual article.

1. Create an outline for your article

Your article should include a headline, introduction, body,
conclusion and resource box.

Headline – make this as catchy as possible because your
reader will read this first then decide if he or she will
continue reading the rest of the article. i.e.

“7 Highly Effective Ways to Gain Instant Traffic
to Your Web Site”.

Introduction – introduce the problem you will be discussing
in your article or write a short story of your experience
with the problem.

Body – discuss all the solutions to the problem you
outlined in the introduction. Break up each point into
separate paragraphs and keep them to about 5 lines. You may
want to create a sub-heading for each point. This makes it
easier to read as most people will scan your article when
reading it online.

Conclusion – this should include a brief summary of your
article and a call for the reader to take action. i.e. “Be
sure to include article marketing as one of the top
strategies for promoting your web site. It’s a self
generating marketing machine that produces a constant flow
of visitors”.

Resources – I sometimes include this section if I haven’t
included it already within the body of the article. I want
the reader to quickly access the resources without having
to re-read the article.

How to write a how to article

Write with style – write in an informal style, like you
would explain your topic to a friend. Don’t worry too much
about correcting mistakes or how it sounds. This may
interrupt the flow of thoughts you want to write about. You
can always correct them later.

3. Take a break

After you have written the article, come back to it after
several hours, a day or several days. This will enable you
to take a fresh look at it, find new mistakes or even want
to rewrite a paragraph or two to make it flow better.

4. Check your article

After writing your article, run it through a spell checker
first, then read it through a few times to check for
spelling mistakes the spell checker may have missed and to
correct the grammar and punctuation. Make sure it flows
well by clearly identifying the problem, providing a
solution and concluding with an action step or steps. Get
someone else to read it over. Often they will find the
mistakes that you missed.

5. Format your article

You will need to format your sentence length at 60-65 words
per line before submitting it for publication. This will
enable people to read it in their email software. If the
sentence length is longer than this the article may break
up making it impossible to read.

I use Ezy Ezine Ad Formatter
(http://www.netpreneurnow.com/easy/ ) to effortlessly
format my articles before submitting it to online
publishers. If it’s not the correct length it will be
rejected.

Conclusion

If you consistently write an article every week or 2 weeks
and submit it for publication you will soon generate a
steady stream of traffic to your web site for years to
come.